Elena Grakovich
Marketing Team Lead & Growth Strategist
Core Expertise
What Elena brings to each engagement
B2B Fintech Lead Generation
Builds and optimizes multi-channel pipelines for fintech and crypto companies, combining PPC, content, and CRM to deliver qualified leads with documented ROMI above 100%.
Marketing Team & Operations
Builds structured marketing teams with clear workflows, Scrum-based accountability, and cross-functional alignment between marketing, product, and development.
Conversion Rate Optimization
Diagnoses funnel drop-offs and runs systematic landing page tests, scaling conversion from 0.25% to 7% on B2B channels through copy, UX, and analytics.
Multi-Market Campaign Execution
Plans and launches campaigns across multiple countries and languages, adapting messaging, channels, and budgets to local market conditions without losing strategic consistency.
Why Elena Is a Strong Fit
Experience, measurable outcomes, and the type of work where Elena adds the most value.
Experience Snapshot
Typically works with B2B fintech and crypto companies at growth or scale stages — managing full marketing functions, not just campaigns. Projects span team building, multi-channel strategy, budget governance, and cross-market expansion. Handles complexity well: multiple stakeholders, shifting priorities, and markets where regulatory context and audience trust both matter.
Proven Results
- B2B SaaS growth sprint: restructured PPC and content lead generation, delivering +68% qualified leads and 113% ROMI with a flat budget over 6 months.
- Crypto platform expansion: redesigned landing pages and localized messaging for three new markets, increasing conversion rate from 0.25% to 7% within one quarter.
Best Fit
Best suited for scaling B2B fintech or crypto companies that need someone to own marketing end-to-end, not just execute isolated tasks. Especially effective when the challenge is fixing fragmented execution, entering new markets, or building a system with clear KPIs and accountability.
Tools & Platforms
Selected tools Elena uses in day-to-day delivery.
Google Analytics 4
Traffic analysis, funnel tracking, and campaign attribution
Google Tag Manager
Event tracking setup and conversion measurement
HubSpot
CRM management, lead tracking, and marketing automation
ClickUp
Project management, team workflows, and sprint planning
Scopes I Work On
Delivery scopes where I am an assigned specialist.
Build a measurable marketing system
From lead generation and CRO to team structure and multi-market execution, Elena helps turn fragmented marketing activity into an accountable growth engine.
