CRO Services
UX audits, A/B testing, and funnel optimization — managed for revenue lift, not redesign opinions.
Trusted by industry leaders
CRO Packages
Comprehensive CRO services bundled at a fixed price. Choose the scope that fits your business.
Starter
For businesses getting started
- + Conversion audit
- + Heatmap analysis
- + Quick wins report
- + 30-min consultation call
Professional
Comprehensive package
- + Full CRO program
- + A/B testing plan
- + Funnel analysis
- + UX recommendations
- + 60-min strategy call
- + 30-day email support
Enterprise
Full-scale solution
- + Complete optimization program
- + Continuous testing
- + Personalization strategy
- + Revenue modeling
- + 2x 60-min strategy calls
- + 90-day priority support
Every Visitor You Lose Costs the Same as One You Acquired
Driving more traffic to a broken funnel scales the waste. CRO fixes the funnel first — so every marketing dollar works harder.
Most websites lose 97% of visitors before they convert
The average site converts 1–3% of traffic. That means the other 97% leave without buying, signing up, or requesting a demo. A 1-point improvement in conversion rate can double revenue from the same traffic budget. CRO finds where visitors drop off and fixes the specific friction that stops them.
Opinions do not improve conversion rates — experiments do
Redesigns based on stakeholder preferences routinely hurt performance. CRO replaces opinion with evidence: structured A/B tests that isolate one variable, run to statistical significance, and prove which version generates more revenue. Every change ships because the data said so, not because someone liked the color.
Analytics alone do not explain why visitors leave
Google Analytics shows where visitors drop off. It does not show why. CRO combines quantitative data (funnel metrics, click maps) with qualitative research (session recordings, user testing) to diagnose the root cause of conversion failures — then tests targeted fixes instead of guessing.
How We Increase Conversion Rates
UX Audit and Funnel Analysis
Heatmaps, session recordings, and step-by-step funnel mapping to identify exactly where visitors abandon and what friction causes the drop-off. Every audit produces a prioritized list of testable improvements.
A/B and Multivariate Testing
Hypothesis-driven experiments on headlines, layouts, CTAs, forms, and page flows. Tests run to statistical significance before winners deploy. No guessing, no premature calls.
Landing Page Optimization
High-converting page design and copy that aligns with traffic source intent. PPC landing pages, campaign pages, and product pages optimized for the specific action each visitor segment should take.
Three capabilities that turn traffic into compounding revenue
Testing Infrastructure
Systematic experiment capability. Proper tooling, sample size planning, and statistical rigor — so every test produces a trustworthy result, not a coin flip dressed as data.
- A/B testing platform setup and governance
- Sample size calculation and test duration planning
- Statistical significance controls and false-positive prevention
Conversion Engine
A compounding improvement cycle. Each validated win raises the baseline, making every subsequent test more valuable. Over time, small lifts stack into transformative revenue growth.
- Prioritized hypothesis backlog ranked by impact
- Continuous test-learn-deploy cadence
- Baseline improvement tracking across quarters
Revenue Attribution
Every test tied to business impact. Not just conversion rate deltas — revenue lift, statistical confidence, and downstream effects so stakeholders see the real value of each experiment.
- Revenue-level test measurement, not just CR deltas
- Downstream impact tracking through the full funnel
- Executive reporting tied to business KPIs
From Conversion Audit to Measurable Revenue Lift
Diagnose
Audit current conversion performance, map funnel drop-offs, and identify friction points.
- Funnel and behavior analysis
- Heatmap and session recording review
- Conversion tracking validation
Scope
Prioritize improvement opportunities by expected revenue impact and testing effort.
- Hypothesis backlog ranked by impact
- Test plan with sample size requirements
- Timeline based on traffic volume
Execute
Design, build, and launch A/B tests with proper statistical controls.
- Variant design and development
- Test configuration and QA
- Monitoring for data quality issues
Prove
Report revenue lift, statistical confidence, and next-round priorities — not just conversion rate deltas.
- Test results with revenue attribution
- Winner implementation
- Next experiment recommendations
CRO Results
"Their CRO audit identified a checkout flow issue we had overlooked for two years. Fixing it increased our checkout completion rate by 34% — that single change added $180K in annual revenue."
Start With a CRO Audit — Find Where Your Funnel Leaks Revenue
We will analyze your conversion funnel, identify the highest-impact friction points, and show which fixes will lift revenue fastest — before you redesign anything.
CRO Audit from $500. One-time. No ongoing commitment.
Questions Buyers Ask About Conversion Optimization
How long does an A/B test need to run?
Test duration depends on your traffic volume and the size of the expected effect. Most tests need 2–4 weeks to reach statistical significance. We calculate required sample sizes before each test starts, so you know the timeline upfront. Running tests too short leads to false positives that hurt revenue.
What is the minimum traffic needed for CRO?
For reliable A/B testing, we recommend at least 10,000 monthly visitors to the pages being tested. Lower-traffic sites can still benefit from CRO through UX audits, heuristic analysis, user testing, and conversion-focused redesigns that do not require split testing.
What kind of conversion lift can we expect?
Results vary by industry and starting point, but typical improvements range from 15–40% on key conversion metrics within the first testing cycle. Sites with obvious friction points or poor UX often see larger initial gains. We set realistic expectations during the audit based on your specific data.
Do you handle both design and development for tests?
Yes. Our CRO team includes UX designers and front-end developers who design, build, and deploy test variants. We handle everything from hypothesis to implementation to analysis, so your internal team does not need to allocate development resources.
What is the best first step?
A CRO audit: funnel analysis, behavior mapping, and conversion tracking validation. It shows where your site is losing the most revenue and which experiments will have the highest impact — so you optimize the right things first.