PPC Services
Paid search, Shopping, Microsoft Ads, and remarketing — packaged as a managed service layer, not a percent-of-spend retainer.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
What PPC Services Deliver by Business Role
Paid search matters to different stakeholders for different reasons.
Revenue on demand
Capture active buying intent the moment it exists. PPC gives you a controllable growth lever that does not depend on long organic cycles.
Pipeline at predictable cost
A governed paid search layer that produces qualified demand at known rates — with fixed management fees instead of percentage-of-spend incentives.
Cost per acquisition, not cost per click
Fixed monthly management fees with full transparency on ad spend. No inflated spend to grow agency earnings. Scope logic keeps delivery accountable.
Multi-market buyer capture
Buyers across Germany, the US, and the UK search in their own language. Multilingual PPC campaigns capture that demand without conflating markets.
Product demand at scale
Shopping campaigns matched to feed quality and product segmentation. Capture commercial queries across categories with ROAS-governed budgets.
Qualified traffic, not just traffic
Search-term governance, negative list discipline, and audience exclusions ensure budget goes to buyers — not to irrelevant queries and unqualified audiences.
PPC Packages
Choose the managed-service layer by the number of active PPC scopes. Additional languages and markets are added in the order cart.
Starter
Audit, setup, and one active PPC scope
- + Month 1 PPC audit and setup at the same monthly rate
- + 1 active scope: Search, Shopping, Microsoft Ads, or Remarketing
- + Weekly optimisation inside one scope
- + Monthly reporting and next-step recommendations
- + 1 language + 1 country or region included
Growth
Audit, setup, and up to two active PPC scopes
- + Month 1 PPC audit and setup
- + Up to 2 active scopes managed together
- + Search-term governance and testing across both scopes
- + Unified monthly reporting and priorities
- + 1 language + 1 country or region included
Scale
Full PPC operating layer for one market-language unit
- + Month 1 full audit and setup
- + Up to 4 active scopes managed together
- + Search, Shopping, Microsoft Ads, and Remarketing coordination
- + Strategy layer for scaling budgets and scope mix
- + Priority optimisation cadence and reporting
- + 1 language + 1 country or region included
All packages include 1 language and 1 country or region. Add extra languages and markets in the cart. Ad spend, platform fees, and third-party tools are separate.
PPC Should Be a Governed Growth Layer, Not an Open-Ended Media Spend Habit
Search captures intent. Shopping scales product demand. Remarketing recovers missed conversions. PPC works when these layers are managed deliberately, not bundled into a vague retainer.
Fixed-fee scope logic is cleaner than percent-of-spend incentives
Most PPC agencies earn more when you spend more, even if efficiency deteriorates. This service is built around active scopes and governed delivery instead. You pay for specialist work, not for the agency's ability to let the platform burn a larger budget.
PPC should separate search, Shopping, and remarketing instead of blurring them
Each paid layer has different logic. Search depends on query governance. Shopping depends on feed quality and product segmentation. Remarketing depends on audience control and exclusions. A serious PPC service manages these as distinct scopes under one operating system.
International expansion multiplies complexity faster than it multiplies return
Every additional language and market means more campaign copies, more search behavior variation, more feed or audience complexity, and more room for waste. That is why the service includes one language and one country or region by default, then scales through explicit cart modifiers.
Measurement quality determines how trustworthy optimisation really is
Platform conversions are not enough. PPC needs conversion tracking, attribution checks, and reporting that can explain what is happening in business terms. Otherwise the account is only optimised against the platform's version of reality.
Five PPC Scopes Inside One Managed Service
Each scope can be ordered separately. The service packages combine them into one managed operating layer.
Google Search and Shopping Ads
Google Search and Google Shopping cover active demand from query-based buyers and feed-based ecommerce demand.
- + Google Ads Search for query intent capture
- + Google Shopping for feed-led product demand
- + Separate campaign logic by demand type
Microsoft Ads
Microsoft Ads extends paid search beyond Google when the economics justify an additional managed search layer.
- + Import and adaptation from Google Ads
- + B2B-friendly audience and lower-CPC opportunity
- + Managed as a supporting or scaling layer
Remarketing and Display
Remarketing and Display recover intent that did not convert on the first visit, with audience logic and exclusion discipline.
- + Audience strategy and tagging
- + Retargeting setup and governance
- + Creative rotation and fatigue control
PPC Audit
The audit scope diagnoses spend leakage, tracking gaps, and structure problems before heavier management begins.
- + Waste analysis
- + Tracking review
- + Intent and structure map
- + Growth roadmap
Measurement and reporting discipline
PPC should explain itself in business terms. Reporting and optimisation only matter when the underlying data is good enough to trust.
- + Attribution-aware reporting
- + Clear actions completed each cycle
- + Next-step recommendations by scope
Cross-Border PPC Without Fragmentation
Paid search, Shopping, and remarketing scaled across languages and markets. One managed service layer, consistent scope logic, no delivery gaps between markets.
Multilingual
One account, multiple languages
Multilingual PPC with native keyword intent per language. Campaign copies, ad copy, and negative lists adapted per locale — not translated from English and left to run.
International
One service expanding across countries
Market-specific campaign structures, per-country bid logic, and separate budgets. International PPC management that accounts for local search demand, competition, and ROAS expectations.
Global
Worldwide paid search, local execution
Cross-market PPC coordination for businesses operating globally. Global PPC management with centralized reporting, shared negative governance, and consistent scope methodology.
From Audit and Setup to Managed PPC Delivery
Audit
Month one starts with audit and setup, so the service does not inherit account chaos blindly.
- Waste analysis
- Tracking review
- Initial structure decisions
Scope
Choose the active PPC scopes that should run inside the package.
- Search, Shopping, Microsoft Ads, or Remarketing
- Scope count matched to package
- Priority defined before launch
Manage
Run weekly optimisation inside the chosen scopes with clear budget and delivery logic.
- Search-term and feed work
- Ad or audience testing
- Bid and budget decisions
Review
Report what changed, what improved, and whether another scope, language, or market should be added.
- Monthly reporting
- Scaling recommendations
- Explicit next-step priorities
PPC Results
"The PPC audit alone saved us $4,000 per month in wasted spend. After restructuring our campaigns, our ROAS went from 2.1x to 5.8x in three months."
Start With One Managed PPC Layer, Then Expand Deliberately
Begin with the package that fits your current scope mix. Add more markets only when the base unit works and the economics support expansion.
Starter includes month one audit and setup. Ad spend and third-party costs are separate.
PPC Scopes of Work
These are the scopes the PPC service packages assemble into one managed operating layer.
15+ years in digital marketing, SEO, and localization. Designs scalable multilingual growth systems for international brands. Certified Google Partner.
Marketing team lead and growth strategist for B2B fintech and crypto companies. Builds measurable lead generation systems across strategy, analytics, content, and multi-market execution.
10+ years managing paid advertising campaigns across Google Ads, Meta, LinkedIn, Bing, and more. Cross-platform PPC strategy, analytics, and mobile app marketing.
Questions Buyers Ask About PPC Management
What is included in month one?
Month one includes audit and setup at the same monthly package rate. We diagnose the account, define the active PPC scopes, and launch or restructure the work accordingly.
How are the packages structured?
Starter covers one active PPC scope. Growth covers up to two active scopes. Scale covers up to four active scopes. The package logic is based on governed delivery capacity, not on ad spend percentage.
Do extra languages and countries change the price?
Yes. Each package includes one language and one country or region. Additional languages and markets are added in the order cart using the built-in pricing modifiers.
Are management fees separate from ad spend?
Yes. The package covers specialist work only. Ad spend, platform fees, translators, external vendors, and any required third-party tools are separate and must be approved separately.
Do you handle paid social or marketplace ads inside this PPC service?
No. This PPC service covers paid search, Shopping, Microsoft Ads, and remarketing for websites. Paid Social, App User Acquisition, and Marketplace Management are separate services.
Which PPC scopes can be combined?
The main combinations are Google Ads Search plus Remarketing, Search plus Shopping, or a broader stack that adds Microsoft Ads. The right mix depends on your funnel, catalog, and market complexity.