Paid Social Advertising Services
Facebook, Instagram, LinkedIn, and TikTok — managed for profitable acquisition, not engagement vanity.
Trusted by industry leaders
Paid Social Packages
Start with an audit or jump into managed campaigns. Management fees are separate from ad spend.
Social Ads Audit
Assessment of current paid social performance
- + Account structure and campaign review
- + Wasted spend and audience overlap analysis
- + Creative performance assessment
- + Attribution gap identification
- + Prioritized improvement plan
Campaign Setup
Full setup for one platform
- + Campaign architecture and audience strategy
- + Ad creative development (5 variants)
- + Pixel/CAPI tracking configuration
- + Landing page alignment review
- + 60-min strategy call
- + 30-day launch support
Managed Campaigns
Ongoing management across platforms
- + Multi-platform campaign management
- + Weekly creative testing and rotation
- + Audience expansion and lookalike optimization
- + Cross-platform budget allocation
- + Bi-weekly performance reporting
- + CRO recommendations for landing pages
Paid Social Reaches Buyers Where They Spend Attention
Search captures existing demand. Paid social creates demand by putting offers in front of the right people before they search.
Platform-native strategy beats cross-posted campaigns
What works on LinkedIn does not work on TikTok. Paid social requires platform-specific creative, audience strategy, and bidding logic. Running the same campaign across platforms wastes budget and underperforms on every one of them.
Creative testing is the biggest performance lever
In paid social, the creative is the targeting. Ad fatigue, audience saturation, and declining CTR are all creative problems before they are budget problems. Structured creative testing is how paid social campaigns stay profitable at scale.
Attribution across social platforms requires independent measurement
Platform-reported conversions overcount by 20–50%. Paid social managed for real ROAS needs server-side tracking, cross-platform attribution, and incrementality testing that does not rely on the platform marking its own homework.
Paid Social Advertising Across Major Platforms
Facebook and Instagram Ads
Full-funnel campaigns from prospecting to retargeting. Creative testing, audience building, Advantage+ optimization, and CAPI tracking for reliable attribution.
LinkedIn Ads
B2B demand generation with precise firmographic and role-based targeting. Sponsored content, InMail, and conversation ads managed for pipeline, not impressions.
TikTok Ads
Native-format video campaigns for discovery and consideration. Creator-style content, Spark Ads, and conversion campaigns for brands targeting younger demographics.
From Audit to Profitable Paid Social Campaigns
Audit
Assess current accounts, creative performance, and attribution gaps.
- Account structure review
- Wasted spend analysis
- Attribution health check
Strategy
Define platform mix, audience strategy, and creative approach.
- Platform selection based on audience data
- Audience architecture per platform
- Creative brief and testing plan
Launch
Build campaigns, configure tracking, and launch with structured creative tests.
- Campaign build and QA
- Pixel and CAPI configuration
- Initial creative variants live
Optimize
Weekly optimization based on real conversion data, not platform vanity.
- Creative rotation and testing
- Budget reallocation by performance
- Audience expansion and exclusions
Prove
Report ROAS, CPA, and incrementality — not just impressions and clicks.
- Cross-platform attribution reporting
- Incrementality validation
- Scaling recommendations
Paid Social Results
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Questions Buyers Ask About Paid Social
Which platform should I start with?
That depends on where your audience spends time and what your buying cycle looks like. B2B usually starts with LinkedIn or Meta. B2C/DTC often starts with Meta or TikTok. We recommend based on audience data, not platform preference.
Are management fees separate from ad spend?
Yes. Our packages cover strategy, creative, optimization, and reporting. Ad spend is a separate budget you control. Management fees are transparent and do not scale as a hidden percentage of spend.
How do you handle creative production?
We develop ad creative variants, run structured A/B tests, and rotate winners. For brands that need high-volume creative (especially video for TikTok), we can coordinate with your design team or produce through our specialist network.
What is the best first step?
A paid social audit: account structure review, wasted spend analysis, and attribution gap assessment. It shows where the current setup is leaking budget and which fixes will improve ROAS fastest.
Start With a Paid Social Audit — Find the Wasted Spend
We will review your current campaigns, identify attribution gaps, and show where the biggest efficiency gains are — before you increase budget.
Social Ads Audit from $300. One-time. No ongoing commitment.