PPC Audit
Account review, wasted spend analysis, tracking validation, and growth priorities before you commit to larger PPC management.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
PPC Audit Tasks and Pricing
Choose the audit module you need, or combine several into one diagnostic engagement.
Account Audit & Waste Analysis
Account review focused on where the budget leaks: campaign structure, keyword targeting, search term waste, budget allocation, and obvious bid inefficiencies.
Deliverables
- Account health summary by platform
- Top waste sources and quick wins
- Budget leakage map by campaign type
- Priority actions ranked by expected impact
Audit Scope
Tracking & Attribution Review
Audit of conversion tracking, attribution, imported goals, CRM alignment, and landing-page event setup. Used when platform numbers and business numbers do not match.
Deliverables
- Tracking map across ads, analytics, and CRM
- Broken or missing event list
- Attribution risks and blind spots
- Fix plan for revenue-linked reporting
Audit Scope
Search Intent & Structure Map
Campaign architecture review across branded, non-branded, competitor, Shopping, and remarketing layers. Used to rebuild account logic before scaling budgets.
Deliverables
- Intent segmentation map
- Recommended campaign and scope structure
- Negative governance logic
- Priority launch or restructure sequence
Audit Scope
Growth Priorities Roadmap
Executive summary that turns audit findings into a commercial plan: what to fix first, what to stop doing, what to scale next, and where to keep PPC separate from other channels.
Deliverables
- 90-day PPC priorities roadmap
- Expected impact by workstream
- Service and scope recommendations
- Decision-ready summary for leadership
Audit Scope
The Fastest Way to Improve PPC Is Usually to Stop Wasting Money First
Most paid accounts do not need more budget first. They need visibility into what is broken, what is mismeasured, and what should never have been running.
Platform dashboards hide the operational mess
On the surface, CTR and conversion numbers can look acceptable. Underneath, the account may be mixing intent segments, overbidding low-value queries, and optimizing toward incomplete conversion data. A proper PPC audit exposes the operational logic, not just the headline metrics.
Tracking errors make every optimization decision weaker
When the platform reports one number and the CRM reports another, the account is already compromised. An audit catches broken tags, duplicate conversions, missing imports, and attribution gaps before more budget amplifies the problem.
International PPC multiplies waste faster than it multiplies growth
Multiple languages and markets add campaign copies, feed complexity, search-query variation, and audience overlap. If the structure is weak, expansion only spreads the weakness. Audit first, then scale.
Four Diagnostic Layers Inside the PPC Audit
Each module can be ordered separately, but they work best together when the account needs a full decision-ready view.
Account waste analysis
We review campaign structure, spend distribution, keyword targeting, and search term leakage to identify where the budget is being lost.
- + Campaign and ad-group structure review
- + Spend concentration by campaign type
- + Search term waste and exclusions
- + Budget misallocation signals
Tracking and attribution
We validate whether the numbers used for optimization are trustworthy enough to support bidding, budget decisions, and reporting.
- + Conversion event validation
- + Goal import and duplication checks
- + Analytics and CRM alignment
- + Revenue signal integrity review
Structure and intent mapping
We map how search, Shopping, and remarketing scopes should be separated so each one can be governed properly.
- + Intent segmentation review
- + Campaign separation by objective
- + Scope overlap detection
- + Architecture recommendations
Growth roadmap
The audit ends with a practical roadmap: where to fix first, what to rebuild, and what to scale only after the numbers become trustworthy.
- + 90-day priorities
- + Impact-vs-effort ranking
- + Recommended service package
- + Scope sequence for execution
Cross-Border PPC Audit Without Fragmentation
Diagnosing multilingual accounts, multi-market structures, and cross-platform waste. One audit methodology, applied per language and market.
Multilingual
One account, multiple languages
Multilingual PPC audit that checks keyword intent, ad copy relevance, and negative lists per language — not just the English layer. Waste patterns differ by locale.
International
One account structure, multiple countries
International PPC audit covering per-market campaign logic, geo bid adjustments, and budget allocation across regions. Structural gaps compound across markets.
Global
Global waste, identified precisely
Cross-market audit methodology for accounts running globally. Global PPC audit with consistent diagnostic framework, per-market findings, and unified priority roadmap.
From Access to Audit Readout
One diagnostic engagement. Clear output. No ongoing commitment required.
Access
We collect account, analytics, and tracking access needed for review.
- Ad platform access
- Analytics or tag manager access
- CRM or conversion source access if available
Audit
We review account structure, tracking quality, intent segmentation, and spend logic.
- Platform and campaign review
- Search-query and structure analysis
- Tracking and attribution validation
Prioritize
We separate urgent fixes from strategic improvements and map them to the right PPC scope.
- Quick wins
- Rebuild requirements
- Scale conditions
Readout
You get the findings, the roadmap, and a clear recommendation for what should happen next.
- Written audit summary
- Prioritized action list
- Walkthrough call
What Clients Say About Our PPC Diagnostics
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Order the PPC Audit Before You Add More Budget
We will show where the account leaks spend, what the tracking can and cannot prove, and which PPC scope should be active next.
One-time engagement. Typical delivery: 5-7 business days.
What Usually Comes After the Audit
These are the PPC scopes most teams move into once the audit identifies the right next step.
15+ years in digital marketing, SEO, and localization. Designs scalable multilingual growth systems for international brands. Certified Google Partner.
6+ years leading marketing teams and driving growth across crypto, SaaS, and B2B. Multi-channel strategy, lead generation, and cross-functional team coordination.
10+ years managing paid advertising campaigns across Google Ads, Meta, LinkedIn, Bing, and more. Cross-platform PPC strategy, analytics, and mobile app marketing.
Common Questions About the PPC Audit
Scope, delivery, and what happens after the findings are in.
What is included in a PPC audit?
The audit can cover account waste analysis, tracking and attribution review, structure and intent mapping, and a 90-day growth roadmap. You can order one module or combine several into a full diagnostic engagement.
How much does the PPC audit cost?
Entry pricing starts at $300 for a single-platform account audit. Tracking, multi-platform, and multi-market reviews are priced higher because they require more analysis depth and more systems access.
How long does the audit take?
Most PPC audits are delivered within 5-7 business days. Multi-platform or tracking-heavy audits may take longer depending on access, account complexity, and the number of markets involved.
Do you need analytics or CRM access?
For the strongest audit, yes. If we only see platform data, we can diagnose structure and query waste, but we cannot fully validate whether optimization is aligned with real conversions or revenue.
Can the audit cover multiple languages or countries?
Yes. Base pricing assumes one language and one country or region. If the account spans more markets, add them in the order cart or brief us so we can scope the diagnostic correctly.
What is the best next step after the audit?
Usually one or more ongoing PPC scopes: Google Ads Search, Google Shopping, Microsoft Ads, or Remarketing and Display. The audit roadmap tells you which one should come first.