Elena Grakovich
Marketing Team Lead & Growth Strategist
How I Work
Data-driven marketing leadership with a focus on cross-functional alignment, measurable KPIs, and scalable growth systems.
Strategy to Execution
End-to-end marketing strategy: from competitive analysis and audience segmentation to multi-channel campaign execution. Planning that translates directly into results.
Team Building & Leadership
Building and managing high-performing marketing teams. Structured workflows, weekly syncs, Scrum ceremonies, and clear accountability across performance, PR, and content functions.
Cross-Functional Alignment
Primary liaison between marketing, product, design, and development. Ensuring priorities are shared, messaging is consistent, and execution speed stays high.
Multi-Market Perspective
Four languages, exposure to multiple markets. Following marketing trends across different regions to inform strategy with a genuinely international perspective.
Core Expertise
What I bring to every engagement
Growth & Lead Generation
Multi-channel lead generation across PPC, email, social, and content marketing. Proven track record: +68% qualified leads, +40% lead growth, 113% ROMI.
Budget & ROI Management
Managing $1M+ marketing budgets across digital channels. 25% ROI improvement through data-driven spend optimization and continuous performance analysis.
Analytics & Reporting
Google Analytics, Tag Manager, Search Console, BI tools. Monthly stakeholder reporting that connects marketing activity to business outcomes.
CRO & Landing Pages
Developing and optimizing high-impact landing pages. Conversion rate improvements from 0.25% to 7% on key B2B channels through systematic testing and iteration.
Ready to scale your marketing?
From strategy and team building to execution and measurement — let's build a marketing system that grows with your business.