Microsoft Ads
Import, adapt, and manage Microsoft Ads as a profitable extension of paid search, not as a blind copy of Google campaigns.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Microsoft Ads Tasks and Pricing
Select setup and monthly management tasks based on platform depth and account complexity.
Account Import & Setup
Import from Google Ads or build directly in Microsoft Ads. Includes adaptation of campaign settings, audiences, bidding logic, and extensions for the Microsoft ecosystem.
Deliverables
- Account import or clean setup
- Campaign settings adapted for Microsoft Ads
- Extension and audience review
- Launch QA checklist
Scale
Search Campaign Adaptation
Refine imported search campaigns so they behave properly in Microsoft Ads rather than inheriting Google settings that do not translate cleanly.
Deliverables
- Campaign adaptation log
- Platform-specific setting changes
- Audience and network review
- Performance calibration notes
Scale
Query & Match-Type Governance
Ongoing search-query review and negative management tuned to Microsoft Ads behavior and audience mix.
Deliverables
- Search-term review cadence
- Negative expansion updates
- Keyword and match-type adjustments
- Waste reduction notes
Scale
Bid & Budget Optimisation
Budget pacing and bid control for Microsoft Search and audience extensions, tuned to account economics and performance consistency.
Deliverables
- Bid review and adjustment log
- Budget pacing control
- Audience performance decisions
- Efficiency trend notes
Scale
Reporting & Expansion Testing
Monthly performance reporting plus recommendations on whether Microsoft Ads should stay supporting or become a stronger share of the paid search mix.
Deliverables
- Monthly performance dashboard
- Search-share observations
- Expansion or containment recommendation
- Next-cycle priorities
Scale
Microsoft Ads Is Often Underused, Not Unimportant
For many B2B and high-consideration categories, Microsoft Ads delivers lower competition and a commercially valuable audience. It just needs its own operating logic.
Imported campaigns usually need adaptation
Microsoft Ads accepts imported Google campaigns, but that does not mean the same settings, audiences, and assumptions should remain unchanged. Good performance comes from adapting, not copying.
Audience quality can justify the extra layer
Microsoft Search often reaches users in corporate environments and older, higher-income demographics. That makes it especially attractive for B2B, professional services, and considered purchases.
Microsoft Ads is best treated as a managed extension
It rarely replaces Google Search, but it often improves the overall PPC mix by capturing profitable search demand with a different competitive profile.
Five Workstreams Inside Microsoft Ads Management
The scope turns Microsoft Ads into a governed part of paid search instead of a neglected copy of Google.
Import and adaptation
We import or build the account, then adapt what needs to change for Microsoft Ads behavior, settings, and audience dynamics.
- + Platform-specific setup review
- + Imported structure cleanup
- + Extension and network checks
- + Launch QA
Campaign governance
Campaign groups are reviewed for search intent, query quality, and the fit between Microsoft traffic patterns and your offer.
- + Campaign grouping logic
- + Search query review
- + Match-type adjustments
- + Negative governance
Bid and budget control
We tune bids and budgets against actual efficiency rather than assuming Microsoft Ads will manage itself through imports.
- + Bid review by campaign
- + Budget pacing
- + Audience extension control
- + Efficiency monitoring
Reporting
You get a clear view of what Microsoft contributes to the overall search mix and whether it deserves more budget.
- + Monthly dashboard
- + Efficiency notes
- + Comparative platform insight
- + Scaling recommendation
Cross-Border Microsoft Ads Without Fragmentation
Extending paid search reach across languages and markets on Microsoft's network. Per-locale adaptation, not a mechanical import of the Google account.
Multilingual
One account, multiple languages
Multilingual Microsoft Ads with per-language adaptation of copy, query governance, and match types. Microsoft's audience skews differently by locale — a copied English campaign misses this.
International
One strategy, multiple markets
International Microsoft Ads managed per country with separate bid adjustments, geo structures, and budget logic. International paid search expansion on Bing where Google-only coverage leaves demand uncaptured.
Global
Global search coverage, local execution
Cross-market Microsoft Ads management for businesses running paid search globally. Global Bing/Microsoft advertising with consistent governance, shared learnings, and per-market reporting.
From Import to Managed Search Extension
A practical scope for teams that want Microsoft Ads working instead of quietly underperforming.
Import
Import or build the account, then review what has to be adapted.
- Campaign import or setup
- Settings review
- Launch QA
Adapt
Adjust query logic, bids, audiences, and extensions for Microsoft-specific performance.
- Query and match-type review
- Audience checks
- Bid logic calibration
Optimise
Run ongoing budget, bid, and search-term governance.
- Waste control
- Budget pacing
- Performance iteration
Review
Report whether Microsoft Ads should stay supporting or grow as a bigger part of the mix.
- Monthly reporting
- Contribution analysis
- Budget recommendation
What Clients Say About Our PPC Execution
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Extend Search Beyond Google Only If the Economics Hold
Microsoft Ads works best as a disciplined extension of paid search, not as an afterthought.
Monthly scope. Base pricing assumes one language and one country or region.
Other PPC Scopes to Pair With Microsoft Ads
Microsoft Ads usually works as one managed layer inside a broader PPC program.
6+ years leading marketing teams and driving growth across crypto, SaaS, and B2B. Multi-channel strategy, lead generation, and cross-functional team coordination.
10+ years managing paid advertising campaigns across Google Ads, Meta, LinkedIn, Bing, and more. Cross-platform PPC strategy, analytics, and mobile app marketing.
Common Questions About Microsoft Ads
Where it fits, what it includes, and how it differs from Google Search management.
When does Microsoft Ads make sense?
Usually when Google Search is already active and the business wants additional profitable search volume, especially in B2B, professional services, and considered-purchase categories.
Can you just import our Google Ads account?
Yes, but import alone is not the service. The value comes from adapting that structure to Microsoft Ads and then actively governing performance.
Is the starting price monthly?
Yes. The scope starts from $300/month for one language and one country or region, with additional market modifiers available in the order cart.
Do you manage Microsoft Ads on its own?
Yes, but it often performs best when coordinated with Google Ads Search inside the broader PPC service layer.
Are ad spend and third-party tools included?
No. Management fees cover specialist work. Ad spend, platform fees, and any additional required tools are separate.