Google Shopping
Merchant Center review, feed optimization, campaign structure, product-group governance, and reporting built around commercial performance.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Google Shopping Tasks and Pricing
Choose setup and optimization tasks based on catalog size, feed complexity, and market scope.
Merchant Center & Feed Audit
Audit feed health, disapprovals, titles, attributes, taxonomy, and market readiness. Used before campaign scaling or when Shopping performance is unstable.
Deliverables
- Merchant Center audit summary
- Feed issue and opportunity list
- Title and attribute recommendations
- Market-readiness notes
Scale
Shopping Campaign Setup & Structure
Build or rebuild Shopping campaigns with product grouping, priority logic, and feed-to-campaign alignment.
Deliverables
- Campaign and product-group structure
- Priority and segmentation logic
- Feed-to-campaign mapping
- Launch-ready setup
Scale
Feed Optimisation
Ongoing feed tuning to improve query matching, product relevance, and coverage quality.
Deliverables
- Feed improvement backlog
- Title and attribute update plan
- Coverage and quality notes
- Monthly feed optimization summary
Scale
Product Group & Query Optimisation
Ongoing product segmentation, search-term review, exclusion logic, and commercial prioritization across the catalog.
Deliverables
- Product group optimization log
- Query and exclusion updates
- Category-level performance notes
- Budget focus recommendations
Scale
Budget & ROAS Governance
Budget pacing and commercial control based on product mix, margin signals, and performance consistency.
Deliverables
- Budget and ROAS review log
- Category budget recommendations
- Performance guardrails
- Scale or contain decisions
Scale
Reporting & Iteration
Monthly reporting that turns feed and campaign changes into a clear view of what improved and what should be adjusted next.
Deliverables
- Monthly Shopping dashboard
- Feed and campaign change summary
- Category performance notes
- Next-cycle priorities
Scale
Shopping Performance Starts in the Feed, Not in the Bid Tool
Shopping campaigns are won or lost through product data quality, structure, and commercial control. Bidding comes after that.
Feed quality shapes which searches you can win
Titles, attributes, taxonomy, availability, and product segmentation all influence how Shopping campaigns match demand. Weak feed data reduces relevance before bidding even starts.
Catalog logic should follow business logic
Not all products deserve equal spend. Shopping management works best when campaign structure reflects category economics, stock quality, and margin reality.
Multi-market Shopping multiplies operational complexity
Each language and market changes feed requirements, product naming, and competition. International Shopping needs market-specific feed work, not a single global feed pushed everywhere.
Six Workstreams Inside Google Shopping Management
Feed quality, campaign structure, and commercial control all have to work together.
Merchant Center review
We audit disapprovals, feed health, product coverage, and market readiness before scaling campaigns.
- + Disapproval diagnosis
- + Coverage review
- + Attribute quality checks
- + Market-readiness analysis
Feed optimization
Product data is tuned for relevance, coverage, and category control.
- + Title and attribute optimization
- + Product taxonomy improvements
- + Feed issue backlog
- + Catalog segmentation support
Campaign structure
Shopping campaigns are built around product groups, priorities, and commercial segmentation.
- + Campaign and product-group design
- + Priority structure
- + Category separation
- + Launch QA
Commercial governance
Budgets and bids are managed against product mix and performance, not only top-line volume.
- + Budget pacing
- + ROAS guardrails
- + Category focus shifts
- + Containment of weak segments
Reporting
Monthly reporting shows how feed and campaign changes affected results and where the next gains should come from.
- + Monthly dashboard
- + Change summary
- + Category-level notes
- + Next-step recommendations
Cross-Border Shopping Campaigns Without Fragmentation
Feed optimization and Shopping campaign management across languages and markets. Product titles, attributes, and bidding logic adapted per locale — not one feed pushed everywhere.
Multilingual
One catalog, multiple languages
Multilingual Google Shopping with localized feed titles, descriptions, and attributes per language. Multilingual product feed optimization that captures local purchase intent — not translated English product data.
International
One catalog expanding across countries
International Shopping campaigns with per-market Merchant Center setup, currency and tax configuration, and separate ROAS targets. International ecommerce PPC management for businesses selling across borders.
Global
Global catalog, local product relevance
Cross-market Shopping campaign management for retailers operating globally. Global Google Shopping management with unified feed governance, per-market ROAS targets, and consistent optimization methodology.
From Feed Audit to Controlled Shopping Growth
A feed-led PPC scope for catalogs that need more than generic campaign management.
Audit
Review Merchant Center, feed quality, and category structure.
- Feed health check
- Catalog review
- Market-readiness notes
Structure
Build campaigns and product-group logic around the catalog's commercial reality.
- Campaign setup
- Priority and segment logic
- Launch QA
Optimise
Tune the feed, product groups, budgets, and exclusions on a monthly basis.
- Feed changes
- Query and product analysis
- Budget adjustments
Scale
Expand only where Shopping performance proves itself by category and market.
- Category scaling decisions
- Market expansion guidance
- Next-cycle priorities
What Clients Say About Our Ecommerce PPC Work
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Start With One Shopping Layer, Then Scale Catalog Coverage Carefully
The fastest way to improve Shopping is usually to fix feed quality and structure before pushing more budget into the catalog.
Monthly scope. Base pricing assumes one language and one country or region.
Other PPC Scopes to Pair With Shopping
Shopping often performs best as one layer inside a broader PPC program.
6+ years leading marketing teams and driving growth across crypto, SaaS, and B2B. Multi-channel strategy, lead generation, and cross-functional team coordination.
10+ years managing paid advertising campaigns across Google Ads, Meta, LinkedIn, Bing, and more. Cross-platform PPC strategy, analytics, and mobile app marketing.
Common Questions About Google Shopping
Feed scope, pricing logic, and how Shopping fits into the PPC service model.
What is included in the starting price?
The scope starts from $400/month for one language and one country or region. That is appropriate for a manageable catalog and one active Shopping layer.
Do you work on the feed as well as campaigns?
Yes. Feed quality is a core part of this scope. Merchant Center, titles, attributes, taxonomy, and campaign structure all affect Shopping performance.
Can this work with large catalogs?
Yes, but large catalogs usually require higher tiers or custom scope because feed work, segmentation, and reporting complexity increase sharply.
How do extra markets affect pricing?
Base pricing assumes one language and one country or region. Additional languages and markets can be added in the order cart.
Is ad spend included?
No. Management fees cover specialist work. Ad spend, feed apps, and any required third-party tools are separate.