Google Ads Search
Campaign setup, keyword mapping, negative governance, ad testing, bid optimization, and reporting for buyers with active search intent.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Google Ads Search Tasks and Pricing
Select setup and monthly optimization tasks based on account complexity.
Search Campaign Setup & Restructure
Build or rebuild Google Ads Search architecture around branded, non-branded, competitor, and solution-led intent. Includes ad-group logic, conversion actions, and baseline exclusions.
Deliverables
- Campaign architecture document
- Ad-group and match-type logic
- Core keyword and exclusion structure
- Launch-ready account build
Scale
Keyword Map & Negative Governance
Ongoing search-term analysis, keyword expansion, and negative keyword discipline to stop waste and keep query intent aligned with the offer.
Deliverables
- Query review and weekly exclusions
- Keyword expansion log
- Intent grouping recommendations
- Negative governance updates
Scale
Ad Copy & Asset Testing
Structured ad testing for search intent segments. Headlines, descriptions, assets, and landing-page alignment reviewed against query intent and conversion quality.
Deliverables
- Testing backlog by intent segment
- Ad variation deployment
- Winner and loser analysis
- Landing-page messaging notes
Scale
Bid & Budget Optimisation
Bid strategy, device adjustments, schedule logic, and budget reallocation based on actual intent segments and conversion value.
Deliverables
- Bid and budget review log
- Optimization decisions with rationale
- Budget shifts by campaign performance
- CPA and ROAS trend notes
Scale
Reporting & Iteration
Monthly reporting that explains what changed, what improved, what is still weak, and what the next cycle should focus on.
Deliverables
- Monthly performance dashboard
- Search-query and conversion summary
- Actions completed in the cycle
- Next-cycle priorities
Scale
Search PPC Works When Query Intent Stays Under Control
The cost of search advertising is not decided only by CPC. It is decided by how tightly the account matches queries, ads, and landing pages to commercial intent.
Search terms decide whether budget is productive or wasted
Google Ads Search can look healthy while quietly paying for irrelevant traffic. Query management and negative governance are what separate a profitable search program from a noisy one.
Ad structure should follow intent, not internal org charts
Search campaigns work best when they separate branded, generic, competitor, and high-value solution intent. When those signals are mixed, bidding becomes blunt and reporting becomes less useful.
International paid search is not just translated keywords
Each language shifts query patterns, buying vocabulary, and match behavior. Good multilingual search management treats each market as its own search behavior layer, not a copy-paste translation exercise.
Five Workstreams Inside Google Ads Search Management
This is not just bid changes. It is the full operating layer that keeps search advertising accountable.
Campaign architecture
We build or restructure campaigns around distinct intent segments so budgets and bids follow commercial logic.
- + Branded and non-branded separation
- + Competitor and solution segmentation
- + Match-type logic by query intent
- + Ad-group structure that can be governed
Keyword and query governance
Search term mining and negative management prevent the account from drifting into low-intent traffic.
- + Search-term review cadence
- + Negative keyword expansion
- + Query-based keyword additions
- + Waste reduction through exclusions
Ad and message testing
Ad copy is tested against the intent segment it serves. Better message fit improves CTR, CVR, and the quality of traffic reaching the site.
- + Headline and description tests
- + Asset and extension optimization
- + Landing-page message alignment
- + Winner tracking by segment
Bid and budget control
Bidding decisions are tied to what the account can prove about conversion quality and business value.
- + Budget shifts by intent and result
- + Device and schedule adjustments
- + Bidding model review
- + Performance guardrails
Reporting and iteration
You see what changed, why it changed, and what should happen next instead of only receiving a monthly dashboard dump.
- + Monthly reporting with context
- + Completed actions summary
- + Next-step recommendations
- + Performance trend interpretation
Cross-Border Search Campaigns Without Fragmentation
Query governance, ad copy, and bid logic scaled across languages and markets. Each language is a separate demand layer — not a translated copy of the English campaign.
Multilingual
One goal, multiple languages
Multilingual Google Ads Search with native keyword intent per language. Search terms, match types, and negative lists adapted per locale — not duplicated from English with translated headlines.
International
One strategy, expanding across countries
International search campaigns with per-market keyword structures, country-level bid adjustments, and geo-specific budget logic. International paid search management for businesses operating in multiple regions.
Global
Worldwide search, local keyword intent
Cross-market Google Ads Search coordination for businesses targeting global demand. Global paid search management with shared negative governance, per-market reporting, and consistent optimization methodology.
From Build or Rebuild to Ongoing Optimisation
One scope, delivered as a governed monthly search program.
Structure
Set or rebuild campaign architecture around intent, conversion actions, and exclusions.
- Campaign and ad-group design
- Keyword and negative baseline
- Launch-ready account setup
Launch
Activate campaigns with aligned ads, budgets, and tracking.
- Go-live and QA
- Baseline performance review
- Early waste controls
Optimise
Review queries, bids, budgets, and ads on a weekly basis.
- Search-term mining
- Ad testing
- Bid and budget adjustments
Report
Summarize what changed and what should happen next.
- Monthly reporting
- Action summary
- Next-cycle priorities
What Clients Say About Our Search PPC Work
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Start With One Search Scope and Expand Only When It Proves Itself
Google Ads Search works best when one intent layer is governed properly before more scope is added.
Monthly scope. Base pricing assumes one language and one country or region.
Other PPC Scopes to Combine With Search
Most search programs expand into these adjacent PPC scopes when the economics justify it.
6+ years leading marketing teams and driving growth across crypto, SaaS, and B2B. Multi-channel strategy, lead generation, and cross-functional team coordination.
10+ years managing paid advertising campaigns across Google Ads, Meta, LinkedIn, Bing, and more. Cross-platform PPC strategy, analytics, and mobile app marketing.
Common Questions About Google Ads Search
Pricing, scope boundaries, and how this work fits into the larger PPC service.
What is included in the starting price?
The base starting point is $400/month and assumes one language and one country or region. It is meant for one active Google Ads Search scope with a manageable account structure.
Is setup included?
Yes. Setup and restructure tasks can be ordered directly in the task picker, and the managed PPC service packages also include setup in month one.
How do extra languages and countries affect pricing?
Base pricing covers one language and one country or region. Additional languages and markets can be added in the order cart using the built-in modifiers.
Do you also manage landing pages?
We review message alignment and flag landing-page issues that hurt conversion. Full landing-page design, CRO, or development are separate scopes or services.
Can this be combined with Google Shopping or remarketing?
Yes. That is the point of the PPC service layer. Search can run alone or as one active scope inside a broader PPC package alongside Shopping, Microsoft Ads, or Remarketing and Display.
Do you guarantee ROAS or CPA targets?
No serious PPC operator should guarantee those blindly. We manage against the best available signals, but results still depend on offer quality, landing-page conversion, competition, margins, and data access.