Seo research scope of work

SEO Research & Keyword Intelligence

Keyword research, competitor analysis, demand validation, content gap analysis, and SERP analysis — scoped per task, priced per deliverable.

Start with Keyword Research from $300. Named expert, structured deliverables, no retainer.
5 Tasks
$200 Starting audit
3 Services
SEO Research illustration

Trusted by industry leaders

Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Ethplorer Ethplorer
Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Ethplorer Ethplorer
Seo research tasks

SEO Research Tasks and Pricing

Select tasks, choose volume tiers, and add to your order.

Keyword Research

Topic clustering, search intent mapping, and keyword prioritization. Identifies the queries your audience actually uses and groups them into actionable clusters.

Deliverables

  • Keyword clusters with search volume and intent labels
  • Priority scoring by traffic potential and difficulty
  • Content brief recommendations per cluster
  • 30-minute walkthrough call

Volume Tiers

Competitor Analysis

Reverse-engineer competitor SEO strategies: keyword overlap, content positioning, backlink profiles, and SERP feature ownership. Identifies gaps and opportunities.

Deliverables

  • Competitor keyword overlap matrix
  • Content and backlink gap report
  • SERP feature ownership breakdown
  • Strategic opportunity recommendations

Volume Tiers

Demand Validation

Search demand analysis for new markets, products, or verticals. Quantifies organic opportunity before you invest in content or campaigns.

Deliverables

  • Market search demand sizing report
  • Keyword opportunity landscape per market
  • Seasonality and trend analysis
  • Go/no-go recommendation with data backing

Volume Tiers

Content Gap Analysis

Identifies topics your competitors rank for that you do not. Maps missing content to search intent and revenue potential, producing a prioritized publishing roadmap.

Deliverables

  • Content gap matrix: your site vs competitors
  • Topic prioritization by traffic and conversion potential
  • Content brief outlines for top-priority gaps
  • Publishing roadmap with effort estimates

Volume Tiers

SERP Analysis

Query-level analysis of search result composition: featured snippets, knowledge panels, People Also Ask, video carousels, and AI overviews. Reveals what it actually takes to rank.

Deliverables

  • SERP feature map per query
  • Ranking difficulty and content format recommendations
  • Intent classification and content type match
  • Competitive positioning assessment

Volume Tiers

Why seo research matters

The Research Layer That Feeds Every Other Decision

Content strategy, technical priorities, and link building all depend on accurate research. Without it, you optimize in the dark.

Assumptions cost more than research

Most SEO campaigns start with a keyword list pulled from a single tool and filtered by volume. That approach misses intent, ignores competitive reality, and leads to content that ranks for nothing. Structured research replaces assumptions with evidence.

Markets shift faster than instinct

Search demand is not static. New competitors enter, algorithms change SERP layouts, and user intent evolves with each product cycle. Periodic research keeps your strategy aligned with what people actually search for today, not last year.

One research project feeds multiple teams

Keyword clusters inform content writers. Competitor analysis shapes link building priorities. Demand validation guides product and market decisions. Research is not a one-team deliverable — it is the shared foundation.

What seo research covers

SEO Research Services We Deliver

Every task has clear deliverables, fixed pricing, and a named specialist.

Keyword research

Topic clustering, intent mapping, and keyword prioritization based on actual search behavior. From single product lines to full-site keyword architectures.

  • + Search intent classification per query
  • + Keyword clustering by topic and funnel stage
  • + Volume, difficulty, and opportunity scoring
  • + Content brief recommendations per cluster
  • + Cross-language keyword mapping

Competitor analysis

Structured breakdown of competitor SEO strategies. We map keyword overlap, content positioning, backlink profiles, and SERP feature ownership.

  • + Keyword overlap and uniqueness matrix
  • + Content strategy reverse engineering
  • + Backlink profile comparison
  • + SERP feature ownership analysis
  • + Strategic gap and opportunity identification

Demand validation

Search demand sizing for new markets, products, or verticals. Quantifies organic opportunity before you invest in content production or paid campaigns.

  • + Market-level search demand quantification
  • + Seasonality and trend detection
  • + Keyword opportunity landscape mapping
  • + Competitive density assessment
  • + Go/no-go recommendation with data backing

Content gap analysis

Identifies the topics your competitors cover that you do not. Prioritizes gaps by traffic potential, conversion likelihood, and production effort.

  • + Site-vs-competitor content gap matrix
  • + Topic prioritization by revenue potential
  • + Content format and depth recommendations
  • + Publishing roadmap with effort estimates
  • + Integration with existing content calendar

SERP analysis

Query-level breakdown of what Google actually shows. Maps featured snippets, AI overviews, People Also Ask, video carousels, and knowledge panels.

  • + SERP feature composition mapping
  • + Content format requirements per query
  • + Ranking difficulty assessment
  • + Intent classification and match scoring
  • + AI overview and SGE readiness evaluation
Why clients choose our seo research

What Makes Our SEO Research Different

Not a keyword dump from a single tool. A structured research system built for decisions.

Data-driven, not guesswork

We cross-reference multiple data sources — search console, third-party tools, clickstream data, and SERP sampling — to build a complete picture. Single-tool exports miss context. Our research captures intent, competition, and opportunity in one deliverable.

  • Multiple data sources cross-referenced per query
  • Intent and difficulty validated against live SERPs
  • Statistical sampling for large keyword sets

Cross-market intelligence

Search behavior differs by country, language, and culture. We research each market independently — German queries are not English translations. Cross-market research reveals where demand exists and where it does not.

  • Per-market keyword research, not translated lists
  • Local competitor landscapes per country
  • Cultural intent differences surfaced and documented

Research that feeds execution

Every research deliverable is structured to plug directly into the next step — content briefs, technical priorities, link building targets, or product decisions. We do not hand over raw data. We hand over a plan.

  • Deliverables structured for content, technical, and link teams
  • Priority scoring tied to business goals, not just volume
  • Clear next-step recommendations in every report
How seo research engagement works

From Brief to Actionable Research

Four steps. Clear deliverables at every stage. No surprises.

Brief

Tell us what you need — fill out a brief or book a call to discuss goals, markets, and priorities.

  • Business goals and target markets
  • Known competitors and existing keyword data
  • Content strategy context and constraints

Research

We collect, validate, and structure the data across all relevant sources and markets.

  • Multi-source data collection and cross-referencing
  • Intent classification and clustering
  • Competitive landscape mapping

Analysis

Raw data becomes a prioritized strategy — scored by opportunity, difficulty, and business fit.

  • Opportunity scoring and prioritization
  • Gap identification and strategic recommendations
  • Actionable deliverable formatting

Handoff

Structured deliverables ready for your content, technical, or product teams. Walkthrough call included.

  • Deliverable presentation and walkthrough
  • Team-specific formatting and briefs
  • Follow-up support during implementation
Seo research results

What Clients Say About Our Research Work

Next step

Start With Keyword Research

Get a structured keyword research deliverable with clusters, intent mapping, and priority scoring. Named expert. No ongoing commitment.

Delivery: 5-7 business days. One-time engagement.

Related scopes of work

Other SEO Scopes of Work

SEO research works best alongside these complementary scopes.

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Seo research FAQ

Common Questions About SEO Research

Straight answers about scope, pricing, and delivery.

How long does keyword research take?

S tier (1 cluster): 5 business days. M tier (5 clusters): 7 business days. L tier (15 clusters): 10 business days. XL is custom-scoped based on the number of clusters, markets, and languages involved.

How much does keyword research cost?

Keyword research starts at $300 for a single cluster. Five clusters cost $800, fifteen clusters $1,800. For 50+ clusters the scope is custom. Every tier includes the same deliverable quality — the price reflects research depth and coverage.

What is the difference between keyword research and content gap analysis?

Keyword research maps the full search landscape for your topics — all relevant queries, volumes, and intent. Content gap analysis specifically identifies topics your competitors rank for that you do not. They complement each other: keyword research builds the map, content gap analysis finds the holes.

Can you research non-English markets?

Yes. We research each market independently with native-language tools and local SERP data. German, French, Spanish, Russian, and English are standard. Other languages are available on request. We do not translate keyword lists — we research from scratch per market.

What tools do you use for SEO research?

Ahrefs, Semrush, Google Search Console, Google Trends, Sistrix for European markets, and custom scripts for SERP sampling and clustering. The specific toolset depends on your market and scope. We cross-reference multiple sources to avoid single-tool bias.

How does demand validation differ from keyword research?

Keyword research maps queries for topics you already plan to target. Demand validation answers a different question: is there enough organic search demand in a given market to justify investment? It is a strategic input for market entry, product launch, or expansion decisions.

Do you provide content briefs as part of the research?

Keyword research deliverables include content brief recommendations per cluster — topic, target queries, intent, and suggested format. Full content briefs with outlines, competitor benchmarks, and word count targets are available as a separate task under the Content scope.

What is the best first step?

Keyword Research at the S tier ($300) for a single cluster. It gives you a complete picture of one topic area — all relevant queries, intent mapping, and priority scoring. From there you can decide whether to expand to more clusters, add competitor analysis, or move into content production.