On-page SEO scope of work

On-Page SEO — Page-Level Optimization

Page optimization, content briefs, landing page tuning, and on-page maintenance — scoped per task, priced per deliverable.

Start with Page Optimization from $250. Named expert, intent-driven deliverables, no retainer.
4 Tasks
$250 Starting audit
2 Services
On-Page SEO illustration

Trusted by industry leaders

Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Ethplorer Ethplorer
Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Ethplorer Ethplorer
On-page SEO tasks

On-Page SEO Tasks and Pricing

Select tasks, choose volume tiers, and add to your order.

Page Optimization

Title tags, meta descriptions, heading structure, internal links, and content alignment with search intent. One-time optimization with optional monthly refresh.

Deliverables

  • Title and meta description optimization per page
  • Heading structure and content hierarchy review
  • Internal linking recommendations
  • Search intent alignment analysis

Volume Tiers

Content Brief Creation

Research-backed content briefs with target queries, intent mapping, structure recommendations, and competitive gap analysis. Ready for your writers or ours.

Deliverables

  • Target query cluster and intent classification
  • Recommended heading structure and content outline
  • Competitive content gap analysis
  • Word count, format, and internal linking guidance

Volume Tiers

Landing Page Optimization

Deep optimization of high-value landing pages — conversion alignment, content structure, schema markup, and A/B test recommendations.

Deliverables

  • Full on-page audit per landing page
  • Content and conversion optimization plan
  • Schema markup recommendations
  • A/B test hypotheses with expected impact

Volume Tiers

On-Page SEO Maintenance

Monthly on-page health checks, content freshness updates, and ranking decay prevention. Keeps optimized pages performing over time.

Deliverables

  • Monthly on-page health report
  • Content freshness and ranking decay analysis
  • Meta tag and heading updates as needed
  • Internal link adjustments per cycle

Volume Tiers

Why on-page SEO matters

The Layer Between Content and Rankings

Search engines evaluate every page individually. On-page optimization is where intent meets structure.

Good content underperforms without on-page signals

Title tags that miss the query, headings that confuse the topic hierarchy, internal links that lead nowhere — these gaps cost rankings on pages that otherwise deserve to rank. On-page optimization bridges the distance between what you wrote and what search engines need to see.

Intent mismatch kills conversion before it starts

A page optimized for the wrong intent attracts the wrong traffic. On-page SEO aligns each page with the specific query type it should serve — informational, navigational, or transactional. The result is traffic that converts, not traffic that bounces.

Scaling without a system creates debt

Sites that optimize pages ad-hoc accumulate inconsistencies — duplicate title patterns, orphaned content, conflicting internal signals. Systematic on-page optimization prevents this debt from forming and keeps every page working within a coherent structure.

What on-page SEO covers

On-Page SEO Services We Deliver

Every task has clear deliverables, fixed pricing, and a named specialist.

Page optimization

Title tags, meta descriptions, heading hierarchy, and internal linking — optimized per page against the queries that page should own.

  • + Title and meta description writing
  • + Heading structure and H1-H6 hierarchy
  • + Internal link placement and anchor text
  • + Content-to-query alignment review
  • + Image alt text and on-page media optimization

Content briefs

Research-backed briefs that give writers everything they need — target queries, intent classification, structure, and competitive benchmarks.

  • + Query cluster mapping and intent analysis
  • + Recommended content structure and outline
  • + Competitive gap and SERP feature analysis
  • + Word count, format, and linking guidance
  • + Ready-to-use brief document per topic

Landing page optimization

Deep optimization of pages that carry the most revenue weight. Conversion alignment, structured data, and measurable improvement plans.

  • + Full on-page audit per landing page
  • + Conversion-focused content restructuring
  • + Schema markup for rich result eligibility
  • + A/B testing recommendations

On-page maintenance

Monthly reviews that catch ranking decay, content staleness, and emerging optimization opportunities before they become losses.

  • + Monthly ranking and content health report
  • + Title and meta tag refresh cycles
  • + Internal link structure updates
  • + Content freshness recommendations
Why clients choose our on-page SEO

What Makes Our On-Page SEO Different

Not keyword stuffing. A systematic approach that turns pages into answers.

Intent-driven, not keyword-stuffed

Every optimization starts with understanding what the searcher actually needs. We map queries to intent types and align page content accordingly — not by cramming keywords, but by structuring pages that genuinely answer the question.

  • Intent classification before any optimization
  • Content aligned with query type, not just volume
  • Pages that satisfy the searcher, not just the algorithm

Content that converts, not just ranks

Ranking is only half the job. We optimize for the action that matters — whether that is a purchase, a signup, or a qualified lead. Every title, heading, and content block is evaluated for both search visibility and conversion potential.

  • Conversion intent built into every page structure
  • CTA placement aligned with content flow
  • Measurable impact on both traffic and engagement

Systematic, not ad-hoc

We do not optimize pages in isolation. Every page fits into a site-wide content architecture with clear internal linking logic, consistent heading patterns, and no cannibalization. The system scales — individual heroics do not.

  • Site-wide content architecture alignment
  • Cannibalization detection and resolution
  • Repeatable process across any number of pages
How on-page SEO engagement works

From Brief to Optimized Pages

Four steps. Clear deliverables at every stage. No surprises.

Brief

Share your priority pages, business goals, and target markets. We scope the work based on page count and complexity.

  • Priority page list or URL set
  • Target markets and languages
  • Business goals and conversion actions

Audit

We analyze each page against its target queries — intent alignment, content gaps, structural issues, and internal linking opportunities.

  • Per-page query-to-content mapping
  • Heading and meta tag analysis
  • Internal link opportunity identification

Optimize

Deliverables with specific recommendations per page — rewritten titles, restructured headings, updated internal links, and content adjustments.

  • Optimized title and meta description per page
  • Heading structure recommendations
  • Internal linking action items

Monitor

Track ranking and engagement changes. For maintenance clients, we repeat the cycle monthly with updated priorities.

  • Ranking movement tracking
  • Engagement and conversion monitoring
  • Monthly refresh for maintenance clients
On-page SEO results

What Clients Say About Our On-Page SEO Work

Next step

Start With Page Optimization

Get 5 pages optimized with intent-aligned titles, headings, and internal links. Named expert. Clear deliverables. No ongoing commitment.

Delivery: 3-5 business days. One-time engagement.

Related scopes of work

Other SEO Scopes of Work

On-page SEO works best alongside these complementary scopes.

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On-page SEO FAQ

Common Questions About On-Page SEO

Straight answers about scope, pricing, and delivery.

What is included in page optimization?

Title tag and meta description rewriting, heading hierarchy restructuring, internal link placement, content-to-query alignment review, and image alt text optimization. Every page gets a documented set of changes with clear before/after comparison.

How much does on-page SEO cost?

Page optimization starts at $250 for 5 pages. Content briefs start at $500 for 5 briefs. Landing page optimization starts at $400 per page. Maintenance starts at $400/mo for 10 pages. Every tier includes the same deliverable quality — pricing reflects volume.

Do you do keyword research as part of on-page SEO?

On-page optimization uses existing keyword data to align pages with target queries. Dedicated keyword research — discovery, clustering, and opportunity analysis — is a separate scope under SEO Research. We can bundle both if needed.

What is a content brief and who uses it?

A content brief is a research-backed document that tells a writer exactly what to create: target queries, intent type, recommended structure, competitive benchmarks, and word count guidance. It is used by in-house writers, freelancers, or our own content team.

How is landing page optimization different from regular page optimization?

Landing page optimization goes deeper. It includes conversion alignment, structured data recommendations, A/B test hypotheses, and detailed content restructuring. Regular page optimization covers titles, headings, and internal links at scale.

How long does page optimization take?

S tier (5 pages): 3-5 business days. M tier (15 pages): 5-7 days. L tier (30 pages): 7-10 days. XL is custom-scoped based on page complexity and content requirements.

What does on-page SEO maintenance include?

Monthly health checks covering ranking movement, content freshness, meta tag updates, and internal link adjustments. We identify pages losing ground and prioritize updates before traffic drops become permanent.

What is the best first step?

Page Optimization at the S tier ($250 for 5 pages). Pick your highest-priority pages and we will optimize them with intent-aligned titles, headings, and internal links. No ongoing commitment required.