ASO Optimization
Keyword research, metadata optimization, competitor analysis, and ratings strategy — scoped per task, priced per deliverable.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
ASO Optimization Tasks and Pricing
Select tasks, choose your platform, and add to your order.
Keyword Research & Semantic Core
Native-language keyword research for App Store and Google Play. We build a full semantic core based on search demand, competition, and user intent — per store, per market.
Deliverables
- Keyword ranking baseline per store
- Semantic core with search volume and difficulty
- Competitor keyword gap analysis
- 30-minute strategy walkthrough call
Platform
Metadata Optimization
Title, subtitle, keyword field, and description optimized for relevance and conversion. Separately adapted for App Store and Google Play — because the ranking rules differ.
Deliverables
- Optimized metadata package per store
- Character-count-compliant copy for all fields
- Keyword placement strategy document
- Implementation-ready text assets
Platform
Competitor Analysis
Deep competitive audit of top-ranking apps in your category. Keyword strategy, metadata patterns, and positioning dynamics — mapped against your app.
Deliverables
- Competitor keyword matrix with gap analysis
- Metadata benchmarking report
- Positioning opportunities summary
- Strategic recommendations document
Platform
Category & Positioning Review
Category selection audit and repositioning strategy. Wrong category placement silently suppresses visibility — we identify the optimal category and subcategory for your app.
Deliverables
- Category ranking analysis per store
- Alternative category opportunity map
- Positioning strategy document
- Implementation recommendations
Platform
Ratings & Reviews Strategy
Ratings management framework and review response strategy. Ratings are both a ranking signal and a conversion factor — we build a system to improve both.
Deliverables
- Current ratings and sentiment audit
- In-app review prompt optimization plan
- Review response templates and guidelines
- Ratings improvement roadmap
Platform
In-App Events Planning & Setup
In-app events strategy and implementation for App Store. Seasonal events boost visibility — we plan, design, and set up events that improve discovery and drive re-engagement.
Deliverables
- In-app events calendar and content strategy
- Event metadata and creative brief
- Setup and submission support
- Post-event performance analysis plan
Platform
Submission & Approval Support
Expert guidance through the app submission and review process. Reduce rejection risk with compliant metadata, screenshots, and content guidelines alignment.
Deliverables
- Pre-submission compliance checklist
- Metadata and asset review against guidelines
- Rejection response and resubmission strategy
- Approval timeline coordination
Platform
App Store Search Drives Installs — If Your Optimization Works
Over 65% of downloads come from app store search. Keyword gaps, weak metadata, and wrong category placement cost you installs every day.
Keywords you are missing drive your competitors' growth
Most apps are optimized for their own brand name — not for the search terms their users actually type. Multilingual ASO optimization starts with native keyword research per market, not translation of English keywords.
Metadata is the highest-leverage change you can make
Updating title, subtitle, and keyword field can shift rankings within days. International ASO optimization means separate metadata strategies per store and per locale — not one version pasted everywhere.
Category placement determines who can find you
Apps in the wrong category miss entire discovery surfaces. Category ranking is easier to win than search ranking — but only if you are in the right category. Global ASO optimization includes category audit for every market.
Ratings kill conversion before the install
Users see your rating before they read your description. A 3.7 average suppresses installs even with perfect keywords. Ratings and review strategy is a revenue lever — not a vanity metric.
Seven Tasks, One Complete ASO Foundation
Each task delivers a specific outcome. Combine them to build your full organic app store presence.
Keyword research
Native keyword research per store and locale. Semantic cores built on actual search demand, competition, and intent — not keyword lists translated from English.
- + Search demand analysis per store and market
- + Competitor keyword gap identification
- + Intent clustering and priority mapping
- + Long-tail and seasonal keyword discovery
Metadata optimization
Title, subtitle, keyword field, and description — separately optimized per store because the rules and ranking factors differ between App Store and Google Play.
- + App Store: title, subtitle, keyword field
- + Google Play: title, short description, full description
- + Character-count optimization per field
- + Conversion-first copywriting approach
Competitive analysis
Competitor keyword strategy, metadata patterns, and category dynamics. Find the gaps your competitors have not covered and position your app to capture them.
- + Top competitor keyword matrix
- + Metadata structure benchmarking
- + Positioning opportunity identification
- + Category ranking competitive map
Ratings & reviews
Ratings management framework built into the ASO system. Review prompt optimization, response strategy, and a roadmap to improve your average rating.
- + In-app review prompt timing and placement
- + Review response templates per language
- + Negative review mitigation strategy
- + Rating improvement roadmap
DIY ASO vs Professional ASO Optimization
The difference between checking boxes and building a real organic channel.
|
Capability
|
DIY ASO
Self-service tools + guesswork
|
Professional ASO
Named specialist, native research
|
|---|---|---|
| Keyword research | English-first keyword lists based on autocomplete. No search volume data. No competitor gap analysis. | Native-language research per locale with volume, difficulty, and competitor coverage. Multilingual ASO optimization built in. |
| Metadata strategy | Generic best practices applied uniformly. Same approach for App Store and Google Play despite different ranking factors. | Store-specific optimization with conversion copywriting. Each field optimized for its specific ranking weight. |
| Competitive intelligence | Manual checks of top apps. No systematic keyword gap or positioning analysis. | Structured competitor audit with keyword matrix, metadata benchmarks, and positioning gap map. |
| Multilingual coverage | Machine translation of English metadata. No native keyword research per locale. | Per-locale native keyword research and metadata. International ASO optimization with cultural adaptation. |
Build your organic app store presence properly
Professional ASO optimization delivers keyword strategies that compound over time — not one-time tweaks that age out of the algorithm.
Start ASO OptimizationCross-Border ASO Optimization Without Fragmentation
Scaling keyword rankings and metadata across languages and markets. Native research, localized metadata, and consistent optimization logic for every locale.
Multilingual
One app, multiple languages
Native-language keyword research and metadata optimization per locale. Multilingual ASO optimization that preserves search intent and conversion logic — not translated English keywords.
International
One app expanding across countries
Market-specific keyword strategy, localized metadata, and per-country competitive analysis. International ASO optimization adapted to each store's algorithm and local user behavior.
Global
Worldwide store presence, local execution
Cross-market ASO coordination for apps scaling globally. Global ASO optimization with centralized strategy, decentralized research, and consistent ranking methodology.
From Research to Ranking
Brief
Tell us your app, target markets, and priority stores. We align on scope before starting.
- App URL and current store listings
- Target markets and languages
- Known ranking gaps or priorities
Research
Keyword analysis, competitor benchmarking, and metadata audit per store and locale.
- Keyword ranking baseline
- Competitor keyword gap matrix
- Metadata structure analysis
Optimize
Metadata rewrite, category review, and ratings strategy implementation.
- Optimized metadata per store
- Category and positioning recommendations
- Review strategy and prompt plan
Iterate
Keyword monitoring, ranking tracking, and next-cycle optimization plan.
- Keyword ranking monitoring
- Conversion metrics per locale
- Next-cycle keyword and metadata updates
What Clients Say About Our ASO Work
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Start with Keyword Research for Your Primary Market
One-time scope. Named specialist. Clear deliverables. No ongoing commitment required.
Delivery: 5-7 business days.
App Marketing Scopes of Work
Combine ASO optimization with these complementary scopes
15+ years in digital marketing, SEO, and localization. Designs scalable multilingual growth systems for international brands. Certified Google Partner.
ASO specialist focused on data-driven App Store Optimization. Keyword research, metadata optimization, A/B testing, and multilingual ASO for iOS and Android. International ASO across multiple markets.
Common Questions About ASO Optimization
How much does ASO optimization cost?
ASO optimization tasks start at $200 per task per platform. Keyword research starts at $300 for App Store, $400 for Google Play, or $600 for both. A full single-market optimization package (keyword research + metadata + competitor analysis) starts at $700 for one store.
How long does ASO optimization take?
Individual tasks are delivered in 5-7 business days. A full ASO optimization package takes 7-10 days. Metadata updates can go live immediately after delivery — ranking changes typically become visible within 2-4 weeks.
What is the difference between App Store and Google Play optimization?
App Store uses a hidden keyword field and weighs the subtitle heavily. Google Play indexes the full description and uses tags. Ranking factors, metadata structures, and update cycles differ. We optimize each store separately — not with one approach applied to both.
Do you support multilingual ASO optimization?
Yes. Multilingual ASO optimization is a core capability. We perform native keyword research and metadata writing per locale — not machine translation of English listings. International ASO optimization across 17+ languages with native specialists.
What are In-App Events and why do they matter?
In-App Events are an App Store-exclusive feature that promotes time-limited activities directly in search results and the Today tab. Well-executed events improve discoverability, boost installs, and re-engage existing users. Available on iOS only.
What does Submission & Approval Support cover?
We review your app metadata, screenshots, and content against store guidelines before submission. For apps with prior rejections, we diagnose the rejection reason and prepare a compliant resubmission. Reduces the risk of delays and repeated rejections.
What is the best first step?
Start with Keyword Research & Semantic Core for your primary market and store. It gives you a data-backed foundation for all other optimization tasks. One-time, from $300, delivered in 5 days.