App Store Optimization Services
Keyword optimization, visual A/B testing, review management, and multilingual ASO for iOS and Android.
Trusted by industry leaders
ASO Packages
Start with an audit to understand the current state, then move to ongoing optimization.
ASO Audit
Baseline assessment for one app
- + Keyword research and ranking analysis
- + Metadata review (title, subtitle, description)
- + Screenshot and visual asset assessment
- + Competitor positioning review
- + Prioritized action plan
ASO Setup
Full optimization for one app and one store
- + Complete keyword strategy and mapping
- + Metadata rewrite (title, subtitle, keywords, description)
- + Screenshot and icon A/B testing plan
- + Review response strategy
- + 60-min strategy call
- + 30-day support
ASO Management
Ongoing optimization with monthly iteration
- + Monthly keyword monitoring and adjustment
- + Continuous A/B testing (visuals and metadata)
- + Review monitoring and response management
- + Competitor tracking and seasonal updates
- + Monthly performance reporting
- + Multilingual ASO coordination
App Store Search Drives More Installs Than Any Paid Channel
Over 65% of app downloads come from app store search. If your metadata, keywords, and visuals are not optimized, you are invisible to the majority of potential users.
App store algorithms reward relevance, not just downloads
Apple and Google rank apps based on keyword relevance, conversion rate, ratings, and engagement. ASO works on all of these signals systematically — not just stuffing keywords into the title and hoping for the best.
Paid acquisition costs keep rising — ASO compounds
CPI rates for quality users range from $1.50 to $3.50 and climb every year. ASO builds an organic discovery asset that reduces dependence on paid channels and improves the economics of every install over time.
Multilingual ASO is not app store translation
Localizing an app listing for German, Japanese, or Spanish users requires native keyword research, culturally appropriate screenshots, and store-specific metadata adaptation — not Google Translate applied to the English listing.
What App Store Optimization Includes
Keyword research and metadata optimization
Native-language keyword research for each target store and locale. Title, subtitle, keyword field, and description optimized for relevance and conversion — not keyword stuffing.
Visual A/B testing
Screenshot design, icon variants, and feature graphic testing to improve conversion rate from impression to install. Data-driven creative decisions, not design opinions.
Review and rating management
Review monitoring, response strategy, and rating optimization. Reviews are a ranking signal and a conversion factor — managing them is part of ASO, not a separate project.
From Invisible to Discoverable in the App Store
Audit
Assess current keyword rankings, metadata quality, visual conversion, and competitive positioning.
- Current ranking baseline
- Keyword gap analysis
- Competitor benchmarking
Optimize
Rewrite metadata, redesign visuals, and implement keyword strategy for each target locale.
- Metadata rewrite per store and locale
- Visual assets for A/B testing
- Review response framework
Test
Run A/B experiments on screenshots, icons, and descriptions to maximize conversion rate.
- Structured A/B testing program
- Conversion rate tracking
- Seasonal and competitive adjustments
Iterate
Monthly keyword monitoring, competitor tracking, and continuous optimization based on real data.
- Keyword ranking changes
- Conversion metrics per locale
- Recommendation for next cycle
ASO Results
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Questions Buyers Ask About ASO
What is the difference between ASO and mobile app marketing?
ASO is the organic discovery layer — optimizing app store search visibility and conversion rate. App marketing is the broader domain that also includes paid user acquisition, in-app analytics, retention, and lifecycle. ASO sits inside the Search Marketing domain.
How long does ASO take to show results?
Keyword ranking changes can appear within days of metadata updates. Meaningful conversion rate improvement typically takes 4–8 weeks of A/B testing. Compounding organic growth builds over 3–6 months of consistent optimization.
Do you support multilingual ASO?
Yes. We perform native keyword research and metadata optimization per locale — not translated versions of the English listing. This is one of our core strengths given our multilingual specialist network.
What is the best first step?
An ASO audit: keyword ranking analysis, metadata review, visual conversion assessment, and competitive positioning. It shows exactly where visibility is being lost and which fixes will have the biggest impact.
Start With an ASO Audit — Understand Where Visibility Is Lost
Tell us about your app and target markets. We will assess keyword rankings, metadata quality, and visual conversion — then recommend the right scope of work.
ASO Audit from $500. One-time. No ongoing commitment.