Apple Search Ads Management
Account setup, campaign structure, keyword strategy, bid optimization, and monthly reporting — scoped per task, managed per spend tier.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Apple Search Ads Tasks and Pricing
Select tasks and choose your spend tier. Scale = management complexity and optimization depth.
Account Setup & Tracking
Apple Search Ads account configuration, MMP integration, and attribution tracking setup. Clean tracking infrastructure is the foundation that makes optimization meaningful.
Deliverables
- Apple Search Ads account structure document
- MMP and attribution integration (AppsFlyer / Adjust / Branch)
- Conversion event mapping and validation
- Tracking QA report
Scale
Campaign Structure & Keywords
Brand, generic, competitor, and discovery campaign architecture with keyword clustering, match type strategy, and Custom Product Page integration.
Deliverables
- Campaign architecture document
- Keyword clusters by intent and match type
- Negative keyword list
- Monthly campaign performance review
Scale
Creative / CPP Strategy
Custom Product Page strategy and creative recommendations. CPP-aligned ad groups that connect keyword intent to store page experience — improving both CVR and Quality Score.
Deliverables
- CPP strategy document with page-to-campaign mapping
- Creative brief per CPP variant
- Ad creative recommendations and copy
- A/B test plan for CPP performance
Scale
Bid & Budget Optimization
Ongoing bid management, budget allocation, and CPA/CPI optimization. We optimize for quality installs — users who activate, retain, and generate revenue — not just headline volume.
Deliverables
- Weekly bid adjustment log
- Budget pacing and allocation report
- CPI and post-install quality analysis
- Optimization decisions and rationale summary
Scale
Reporting & Iteration
Monthly performance reporting with KPI analysis, trend identification, and next-cycle optimization plan. Transparent data with actionable recommendations.
Deliverables
- Monthly performance dashboard
- KPI analysis: CPI, CVR, install quality metrics
- Trend and opportunity identification
- Next-cycle action plan
Scale
App Store Search Is the Highest-Intent Channel for iOS Apps
Users searching the App Store are already looking for a solution. Apple Search Ads puts your app in front of them at that exact moment.
Intent is higher than any other paid channel
An App Store search is an active intent signal — the user is looking for an app right now. Apple Search Ads conversion rates consistently outperform social and display channels. Multilingual Apple Search Ads capture this intent across every market you target.
Campaign structure determines how well the algorithm learns
Apple Search Ads uses machine learning — but the quality of its decisions depends on how your campaigns are structured. Poorly organized campaigns mix intent signals, confuse the algorithm, and waste budget. Professional campaign structure is the foundation of efficient international Apple Search Ads.
Custom Product Pages change the install equation
CPPs let you show different store pages to users coming from different keyword groups. Higher relevance between ad and landing page improves both conversion rate and tap-through rate — directly reducing your CPI. Global Apple Search Ads programs use CPPs to align creative with search intent per market.
Bid optimization is a continuous process, not a setup task
Search volume, competition, and install quality shift every week. Bids set once and left alone degrade. Ongoing Apple Search Ads management means weekly bid reviews, negative keyword maintenance, and budget reallocation based on actual performance data.
Five Tasks, One Efficient iOS Acquisition System
From account setup through monthly iteration — every component of a professional Apple Search Ads program.
Account setup & tracking
Clean attribution and MMP integration from day one. Bad tracking means bad optimization decisions. We configure accounts so every install and post-install event is attributed correctly.
- + Apple Search Ads account structure
- + MMP integration and event mapping
- + Attribution validation and QA
- + Conversion funnel configuration
Campaign structure
Brand, generic, competitor, and discovery campaigns — each with the right keyword match types and bid logic. Structured to maximize learning without fragmenting budget.
- + Intent-based campaign segmentation
- + Keyword clustering and match type strategy
- + Negative keyword architecture
- + CPP-aligned ad group structure
Bid optimization
Weekly bid management with CPI and post-install quality focus. We move budget toward the campaigns, keywords, and audiences that produce retained users — not just cheap installs.
- + Keyword-level bid management
- + Budget pacing and reallocation
- + Post-install quality tracking
- + CPA and LTV-based optimization
Reporting & iteration
Monthly performance reports with transparent KPI data and a clear next-cycle plan. No black boxes — you see exactly what worked and what changes we are making.
- + Monthly performance dashboard
- + CPI, CVR, and install quality metrics
- + Trend identification and opportunity mapping
- + Actionable next-cycle recommendations
Self-Managed Apple Ads vs Professional Management
The same platform, very different outcomes.
|
Capability
|
Self-Managed
In-house or automated tools
|
Professional Management
Named specialist, weekly optimization
|
|---|---|---|
| Campaign structure | Default campaign types without intent segmentation. All keywords in one campaign, no CPP alignment. | Intent-segmented campaigns with separate brand, generic, competitor, and discovery groups. CPP-aligned ad groups. |
| Keyword strategy | Broad match keywords with minimal negative list. Budget spent on irrelevant queries. | Clustered keywords by intent with match type strategy. Ongoing negative keyword management to protect budget. |
| Bid management | Set-and-forget bids or automated rules without post-install quality data. | Weekly bid reviews using CPI and post-install metrics. Budget follows quality installs, not just volume. |
| Multilingual campaigns | English campaigns duplicated into other markets. No per-market keyword adaptation. | Per-market keyword research and campaign structure. Multilingual Apple Search Ads with native keyword strategy per locale. |
Apple Search Ads scales when managed properly
Professional Apple Search Ads management compounds — better structure, better data, better optimization decisions over time.
Start Apple Search AdsCross-Border Apple Search Ads Without Fragmentation
Scaling iOS app installs across languages and markets. Per-market keyword strategies, localized campaigns, and coordinated optimization.
Multilingual
One app, multiple languages
Native ad copy and per-language keyword campaigns. Multilingual Apple Search Ads that preserve search intent and conversion logic in every language — not translated English keywords.
International
One app expanding across countries
Market-specific campaign structure, localized keyword strategies, and per-country bid optimization. International Apple Search Ads adapted to each market's competitive landscape.
Global
Worldwide acquisition, local execution
Cross-market Apple Search Ads management for apps scaling globally. Global iOS acquisition with centralized reporting, shared learnings, and consistent optimization methodology.
From Setup to Profitable Scale
Setup
Account configuration, attribution integration, and campaign architecture.
- Apple Search Ads account structure
- MMP and tracking integration
- Campaign architecture document
Launch
Campaign deployment with initial keyword lists, bids, and budget allocation.
- Campaign and ad group launch
- Initial keyword bids and match types
- First-week monitoring and adjustments
Optimize
Weekly bid reviews, negative keyword updates, and keyword expansion based on performance data.
- Weekly bid management
- Negative keyword maintenance
- Install quality analysis per keyword
Scale
Budget expansion and new market entry when economics are proven.
- Profitable keyword scaling
- New market campaign launch
- Monthly performance reporting
What Clients Say About Our Apple Search Ads Work
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Start With Account Setup — Then Scale When Economics Work
Clean tracking first. Campaign structure second. Optimize when data accumulates. Named specialist, transparent reporting.
Monthly engagement. Cancel anytime.
App Marketing Scopes of Work
Combine Apple Search Ads with these complementary scopes
15+ years in digital marketing, SEO, and localization. Designs scalable multilingual growth systems for international brands. Certified Google Partner.
ASO specialist focused on data-driven App Store Optimization. Keyword research, metadata optimization, A/B testing, and multilingual ASO for iOS and Android. International ASO across multiple markets.
Common Questions About Apple Search Ads Management
How much does Apple Search Ads management cost?
Management fees start at $400/month for the Starter tier. Growth tier starts at $800/month. Scale tier starts at $1,500/month. Ad spend is separate and goes directly to Apple — we manage it on your behalf.
How long does it take to see results from Apple Search Ads?
Initial data accumulates within the first 2-4 weeks. Meaningful optimization decisions require 4-6 weeks of data. Significant CPI improvements typically emerge after 2-3 months of continuous optimization.
What is a Custom Product Page and why does it matter?
Custom Product Pages (CPPs) let you show different App Store listing variants to users from different ad groups. Aligning CPPs with keyword intent improves conversion rate and reduces CPI. Professional campaign structures are built with CPP integration from the start.
Do you manage the ad spend directly?
Your ad budget goes directly to Apple — we manage it on your behalf. You maintain full visibility and control over total spend. Our fee covers campaign management, optimization, and reporting.
Can you run multilingual Apple Search Ads?
Yes. International Apple Search Ads is a core capability. We build per-market campaign structures with native keyword research, localized ad copy, and market-specific bid strategies. Multilingual Apple Search Ads across all major iOS markets.
How is Apple Search Ads different from Google App Campaigns?
Apple Search Ads is keyword-based search advertising in the App Store — users are actively looking for apps. Google App Campaigns are machine-learning-driven and distribute across Search, Play Store, YouTube, and Display. Both have different optimization levers and work well together.
What is the best first step?
Account Setup & Tracking. Clean attribution is the prerequisite for every optimization decision that follows. Then Campaign Structure to build the right architecture. Then Bid Optimization as data accumulates.