App User Acquisition Services
Apple Search Ads, Google App Campaigns, and paid social — managed for cost per quality install, not just volume.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Nitro
Ethplorer
Safety Culture
Selmac
App User Acquisition Pricing
Choose a package by scale. Platform selection happens in the scope configurator.
Starter
One platform, setup and management
- + Account setup and attribution tracking
- + Campaign structure and keyword/audience strategy
- + Bid and budget optimization
- + Monthly reporting and recommendations
Growth
Two platforms, coordinated management
- + Two platforms: Apple Ads, Google App, or paid social
- + Cross-platform creative testing
- + Coordinated attribution and reporting
- + Monthly strategy call
Scale
All platforms + full coordination
- + Apple Search Ads + Google App + paid social
- + Cross-platform attribution and unified reporting
- + Creative testing across all platforms
- + Audience expansion and retargeting
- + Monthly strategy call + priority support
Organic Visibility Has Limits — Paid UA Fills the Gap
ASO builds the organic baseline. Paid user acquisition accelerates growth, tests new markets, and captures demand that organic search cannot reach.
Apple Search Ads captures high-intent users
Users searching the App Store are already looking for a solution. Apple Search Ads puts your app in front of them at the moment of intent. Conversion rates are higher than any other paid channel for app installs.
Google App Campaigns scale across surfaces
Google UAC distributes your app across Search, Play Store, YouTube, and the Display Network. Machine learning optimizes for your target CPI or CPA — but campaign structure and creative quality determine how well the machine learns.
Paid social opens new audiences
Meta, TikTok, and other social platforms reach users who are not actively searching but match your target profile. Paid social for apps is the discovery channel that complements search-based acquisition.
Creative testing determines acquisition cost
The same budget can deliver twice the installs with better creative. Systematic testing of ad visuals, copy, and formats is where international app user acquisition becomes efficient.
Three Platforms, One Acquisition System
Each platform is a separate scope with its own optimization logic. The service layer coordinates them.
Apple Search Ads
Keyword-based advertising in App Store search. Campaign structure, keyword strategy, Custom Product Pages, and bid optimization managed for cost per quality install.
- + Brand, generic, competitor, and discovery campaigns
- + Keyword clustering and match type strategy
- + Custom Product Page integration
- + CPI and post-install quality optimization
Google App Campaigns
Machine-learning-driven distribution across Google Search, Play Store, YouTube, and Display. Campaign structure and creative quality are the levers you control.
- + Campaign structure and asset groups
- + Creative asset testing and iteration
- + Target CPI and CPA optimization
- + Audience signal configuration
Paid Social for Apps
App install campaigns on Meta, TikTok, and other social platforms. Audience targeting, creative testing, and multilingual campaign execution for international app user acquisition.
- + Platform selection by audience and geography
- + Creative testing and format optimization
- + Audience segmentation and lookalike strategy
- + Cross-platform attribution
What Sets Our App UA Apart
Most UA agencies optimize for volume. We optimize for unit economics.
Quality over volume
We optimize for cost per quality install — users who activate, retain, and generate revenue. Not just headline CPI numbers.
- Post-install quality tracking per channel
- LTV-to-CPI ratio optimization
- Cohort-based campaign evaluation
Connected to ASO
Paid UA and ASO share keyword data, creative insights, and conversion intelligence. Running them together through one app marketing system is more efficient than separate vendors.
- ASO keyword data feeds paid campaigns
- Paid creative winners inform store page optimization
- Shared attribution across organic and paid
Multilingual UA built in
International app user acquisition across 17+ languages. Per-market creative adaptation, localized campaigns, and market-specific optimization.
- Localized ad creative per market
- Market-specific keyword and audience strategy
- Global UA coordination across geographies
Cross-Border User Acquisition Without Fragmentation
Scaling paid installs across languages and markets. Per-market creative adaptation, localized campaigns, and coordinated optimization.
Multilingual
One app, multiple languages
Native ad copy, localized creatives, and per-language campaign management. Multilingual app user acquisition that preserves messaging and conversion intent across languages.
International
One app expanding across countries
Market-specific audience targeting, localized creative testing, and per-country bid strategies. International app user acquisition adapted to each market reality.
Global
Worldwide acquisition, local execution
Cross-market UA coordination for apps scaling globally. Centralized reporting, shared learnings, and consistent optimization logic across all geographies.
From Setup to Profitable Scale
Setup
Account configuration, tracking integration, and campaign architecture.
- Ad account setup and attribution tracking
- Campaign structure and keyword/audience strategy
- Creative asset preparation
Launch
Campaign deployment with initial budget allocation and monitoring.
- Campaign launch per platform
- First-week monitoring and optimization
- Budget pacing and bid management
Optimize
Continuous creative testing, bid optimization, and audience refinement.
- Creative A/B testing cadence
- Keyword and audience performance analysis
- CPI and post-install quality optimization
Scale
Increase budget and expand to new markets only when economics are proven.
- Profitable channel scaling
- New market and locale expansion
- Cross-platform budget allocation
App User Acquisition Results
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Start With One Platform — Scale When Economics Work
We set up campaigns, optimize for quality installs, and prove the economics before scaling. Named specialist, transparent reporting, no lock-in.
Monthly engagement. Cancel anytime.
App UA Scopes of Work
Choose the platform scope that matches your priority
15+ years in digital marketing, SEO, and localization. Designs scalable multilingual growth systems for international brands. Certified Google Partner.
ASO specialist focused on data-driven App Store Optimization. Keyword research, metadata optimization, A/B testing, and multilingual ASO for iOS and Android. International ASO across multiple markets.
Common Questions About App User Acquisition
How much does app user acquisition cost?
Management fees start at $400/month per platform. Apple Search Ads management, Google App Campaigns, or paid social — each is a separate scope. Cross-platform UA starts at $1,000/month. Ad spend is separate and depends on your targets.
Which platform should I start with?
Apple Search Ads if your primary audience is iOS — it has the highest intent and conversion rates. Google App Campaigns if you need scale across multiple surfaces. Paid social if you need awareness and discovery. We recommend starting with one platform and expanding when unit economics are proven.
How does paid UA relate to ASO?
Paid UA and ASO are complementary. ASO builds organic visibility that reduces paid dependency. Paid campaigns generate data (converting keywords, effective creatives) that feeds ASO strategy. Running both through one app marketing system maximizes the synergy.
Do you manage ad spend or just strategy?
Both. We handle full campaign management: setup, creative testing, bid optimization, reporting, and iteration. Your ad spend goes directly to the platforms — we manage it, but you control the budget.
Can you run multilingual app campaigns?
Yes. International app user acquisition is a core capability. We execute across 17+ languages with per-market creative adaptation, localized campaigns, and market-specific optimization.
What is the best first step?
An Apple Search Ads scope if iOS is your priority, or a Google App Campaigns scope for Android. Start with one platform, prove the unit economics, then expand.