Local SEO scope of work

Local SEO Services

Local audits, Google Business Profile optimization, citation building, review management, and ongoing local SEO management — scoped per task, priced per location.

Start with a Local SEO Audit from $400. Named expert, transparent deliverables, no retainer.
5 Tasks
$250 Starting audit
1 Services
Local SEO illustration

Trusted by industry leaders

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Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Ethplorer Ethplorer
Local SEO tasks

Local SEO Tasks and Pricing

Select tasks, choose volume tiers, and add to your order.

Local SEO Audit

Comprehensive local visibility analysis covering Google Business Profile health, citation accuracy, local rankings, competitor landscape, and review profile. Prioritized action plan for each location.

Deliverables

  • Local visibility scorecard per location
  • GBP health check and optimization gaps
  • Citation accuracy and consistency report
  • Local competitor landscape analysis
  • Prioritized action plan with impact estimates

Volume Tiers

GBP Setup & Optimization

Google Business Profile creation or optimization for maximum local visibility. Category selection, attribute setup, photo strategy, post scheduling, and Q&A management.

Deliverables

  • GBP profile setup or full optimization
  • Category and attribute strategy
  • Photo and media optimization plan
  • Post calendar with first month of content
  • Q&A seeding with common customer questions

Volume Tiers

Local Citations Building

Manual submission to high-authority local directories and data aggregators. NAP consistency audit, duplicate suppression, and citation tracking across all major platforms.

Deliverables

  • Citation audit with NAP consistency report
  • Manual submissions to verified directories
  • Duplicate listing suppression
  • Citation tracking spreadsheet with live URLs
  • Post-submission verification report

Volume Tiers

Review Management Setup

Review generation strategy, response templates, and monitoring setup. Includes review funnel design, platform-specific response guidelines, and negative review escalation process.

Deliverables

  • Review generation funnel and strategy
  • Response template library for positive and negative reviews
  • Review monitoring dashboard setup
  • Negative review escalation process
  • Staff training guide for review handling

Volume Tiers

Local SEO Management

Ongoing monthly management of local SEO presence. GBP posting, citation monitoring, review response support, local ranking tracking, and monthly performance reports.

Deliverables

  • Monthly local ranking report per location
  • GBP post publishing and optimization
  • Citation monitoring and correction
  • Review response support and escalation
  • Monthly strategy call with recommendations

Volume Tiers

Why local SEO matters

Local Visibility Drives Foot Traffic and Calls

When customers search for services near them, the businesses that appear in the local pack win the click. Everything else is invisible.

The local pack captures the majority of clicks

Google shows local results above organic listings for location-intent queries. If your business is not in the local pack, competitors take those calls, visits, and bookings. Ranking organically is not enough when a map with three pins sits above your link.

Inconsistent data erodes trust and rankings

Wrong phone numbers, outdated addresses, and duplicate listings confuse both customers and search engines. Google cross-references your business information across hundreds of sources. Every inconsistency weakens your local authority and pushes you down in results.

Multi-location businesses need a system, not manual effort

Managing five or fifty locations manually leads to missed updates, stale profiles, and uneven performance. A structured local SEO program ensures every location gets consistent attention, accurate data, and measurable results each month.

What local SEO covers

Local SEO Services We Deliver

Every task has clear deliverables, fixed pricing, and a named specialist.

Local SEO audits

Full diagnostic of your local search presence covering GBP health, citation accuracy, local rankings, and competitor positioning.

  • + Google Business Profile health check
  • + Citation accuracy and consistency audit
  • + Local keyword ranking analysis
  • + Competitor local pack comparison
  • + Prioritized action plan per location

Google Business Profile optimization

Complete GBP setup or optimization to maximize visibility in local search, Maps, and the local pack.

  • + Category and attribute selection
  • + Photo and media optimization
  • + Post scheduling and content strategy
  • + Q&A management and seeding
  • + Service and product catalog setup

Citation building

Manual submissions to verified directories and data aggregators with full NAP consistency enforcement.

  • + High-authority directory submissions
  • + Data aggregator distribution
  • + Duplicate listing suppression
  • + NAP consistency verification
  • + Live URL tracking and reporting

Review management

Review generation strategy, monitoring setup, and response frameworks that build reputation and trust at scale.

  • + Review generation funnel design
  • + Response template library
  • + Monitoring dashboard setup
  • + Negative review escalation process
  • + Staff training documentation

Ongoing local management

Monthly management of your entire local SEO presence — profiles, citations, reviews, rankings, and reporting.

  • + GBP posting and optimization
  • + Citation monitoring and corrections
  • + Review response support
  • + Local ranking tracking per location
  • + Monthly performance reports and strategy calls
Why clients choose our local SEO

What Makes Our Local SEO Different

Not a one-size-fits-all checklist. A structured approach built for businesses that operate across multiple locations, languages, and markets.

Multi-location expertise

We manage local SEO for businesses with one location and businesses with fifty. Our workflows, tools, and reporting scale without losing attention to detail at the individual location level.

  • Scalable processes for any number of locations
  • Per-location performance tracking and reporting
  • Consistent NAP management across all directories

Data-driven local strategy

Every recommendation is backed by local ranking data, competitor analysis, and citation audit results. We measure what matters — local pack positions, call volume, direction requests — not vanity metrics.

  • Local pack position tracking per keyword
  • Competitor gap analysis for each location
  • Citation health scoring and trend monitoring

International local SEO

Local SEO across borders requires more than translation. We handle country-specific directories, language-appropriate GBP content, and regional search behavior differences for businesses operating in multiple markets.

  • Country-specific directory and aggregator strategy
  • Multilingual GBP content and post management
  • Regional search behavior and platform adaptation
How local SEO engagement works

From Brief to Local Visibility

Four steps. Clear deliverables at every stage. No surprises.

Brief

Share your locations, target areas, and business goals. We assess your current local presence and define the right scope.

  • Location list and target service areas
  • Current GBP and citation status
  • Business goals and competitive context

Audit

We analyze your local visibility, GBP health, citation accuracy, and competitor positioning across every location.

  • Local ranking and visibility analysis
  • GBP and citation accuracy audit
  • Competitor local pack comparison

Execute

We implement optimizations — GBP setup, citation building, review systems — with clear deliverables for each task.

  • GBP optimization and submissions
  • Citation building and cleanup
  • Review management setup
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Report

Detailed reporting on local rankings, GBP performance, citation health, and review metrics. Monthly strategy calls for ongoing engagements.

  • Local ranking performance report
  • GBP insights and engagement data
  • Citation health and review metrics
Local SEO results

What Clients Say About Our Local SEO Work

Next step

Start With a Local SEO Audit

Get a complete diagnostic of your local search presence with a prioritized action plan. Per-location deliverables. Named expert. No ongoing commitment.

Delivery: 5-7 business days. One-time engagement.

Related scopes of work

Other SEO Scopes of Work

Local SEO works best alongside these complementary scopes.

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Local SEO FAQ

Common Questions About Local SEO

Straight answers about scope, pricing, and delivery.

How long does a local SEO audit take?

S tier (1 location): 5-7 business days. M tier (5 locations): 7-10 days. L tier (15 locations): 10-15 days. XL is custom-scoped based on the number of locations and markets.

How much does a local SEO audit cost?

Audits start at $400 for a single location. Multi-location pricing: $1,000 (5 locations), $2,500 (15 locations), custom for 50+. Every tier includes the same deliverable quality — the price reflects the number of locations analyzed.

Do you work with businesses that have multiple locations?

Yes. Multi-location local SEO is a core strength. We manage businesses with anywhere from one location to fifty or more, with per-location tracking, reporting, and optimization.

What is included in Google Business Profile optimization?

Complete profile setup or optimization: category and attribute selection, photo and media strategy, post scheduling, Q&A seeding, service catalog setup, and a first month of GBP post content. Starts at $250 per location.

How do you build local citations?

Manual submissions to high-authority directories and data aggregators. We audit existing citations for NAP consistency, suppress duplicates, and provide a tracking spreadsheet with live URLs for every submission.

What does ongoing local SEO management include?

Monthly GBP posting, citation monitoring and corrections, review response support, local ranking tracking per location, and a monthly strategy call. Starts at $400 per month for a single location.

Do you handle review management?

Yes. We set up review generation funnels, create response template libraries, configure monitoring dashboards, and establish negative review escalation processes. We also provide staff training documentation for handling reviews internally.

What is the best first step?

A Local SEO Audit at the S tier ($400). It covers one location and gives you a complete picture of your local visibility, GBP health, citation accuracy, and competitive positioning — with a prioritized action plan. No ongoing commitment required.