Link building scope of work

Link Building & Digital PR

Backlink acquisition, guest post outreach, digital PR campaigns, and toxic link cleanup — scoped per task, priced per deliverable.

Start with a Backlink Analysis from $400. Named expert, transparent reporting, no retainer.
6 Tasks
$300 Starting audit
2 Services
Link Building illustration

Trusted by industry leaders

Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Ethplorer Ethplorer
Cryomed Cryomed
Porto Montenegro Porto Montenegro
Minto Minto
Weestep Weestep
Alfacash Alfacash
Bamboo Group Bamboo Group
KISA KISA
Promwad Promwad
Alvadi Alvadi
Alconost Alconost
Alfa Coins Alfa Coins
Infatica Infatica
Ethplorer Ethplorer
Link building tasks

Link Building Tasks and Pricing

Select tasks, choose volume tiers, and add to your order.

Backlink Analysis

Comprehensive backlink profile audit covering your domain and competitors. Link quality scoring, toxic link identification, and gap analysis with actionable acquisition targets.

Deliverables

  • Backlink profile report with quality scoring
  • Competitor backlink gap analysis
  • Toxic link identification and risk assessment
  • Prioritized link acquisition target list

Volume Tiers

Guest Post Outreach

Manual outreach to relevant, high-authority publications in your niche. Each placement is editorially vetted — no PBNs, no paid link farms, no shortcuts.

Deliverables

  • Prospect list with domain authority and relevance scoring
  • Custom outreach templates per publication
  • Placed links with live URL verification
  • Monthly performance and pipeline report

Volume Tiers

Digital PR Campaign

Data-driven PR campaigns designed to earn editorial backlinks from journalists and industry publications. Original research, newsworthy angles, and targeted media outreach.

Deliverables

  • Campaign concept with data angle and target media list
  • Original research or data asset creation
  • Journalist outreach and placement tracking
  • Coverage report with link and brand mention analysis

Volume Tiers

Broken Link Building

Identify broken outbound links on relevant sites and offer your content as a replacement. A low-friction acquisition method that provides value to webmasters.

Deliverables

  • Broken link opportunity report by niche
  • Replacement content recommendations
  • Webmaster outreach and negotiation
  • Monthly link acquisition report with live URLs

Volume Tiers

HARO/Qwoted Pitching

Expert commentary pitches to journalist queries on HARO, Qwoted, and similar platforms. Earns high-authority editorial links from news outlets and industry publications.

Deliverables

  • Daily query monitoring and selection
  • Custom expert commentary per pitch
  • Placement tracking and follow-up
  • Monthly report with earned links and coverage

Volume Tiers

Link Disavow & Cleanup

Toxic backlink audit and Google disavow file preparation. Identifies harmful links from spam networks, PBNs, and negative SEO attacks, then submits a clean disavow file.

Deliverables

  • Full toxic backlink audit with risk scoring
  • Disavow file prepared and submitted to GSC
  • Manual removal outreach for high-risk links
  • Post-cleanup monitoring recommendations

Volume Tiers

Why link building matters

Backlinks Remain the Strongest Ranking Signal

Content gets you indexed. Links determine where you rank.

Authority cannot be built from your own site alone

Search engines treat backlinks as third-party endorsements. Without a credible link profile, even the best content stays buried below competitors who have earned external validation. The gap compounds over time.

Low-quality links create more risk than value

Paid link schemes and private blog networks trigger penalties that take months to recover from. Effective link building focuses on editorially earned placements from relevant, authoritative publications — the only links that move rankings durably.

International markets require localized link strategies

A backlink from a top German publication carries far more weight for .de rankings than a generic English-language directory listing. Each market has its own media landscape, journalist networks, and outreach norms.

What link building covers

Link Building Services We Deliver

Every task has clear deliverables, fixed pricing, and a named specialist.

Backlink analysis

Profile audits covering your domain and competitors. Link quality scoring, toxic link identification, and gap analysis with actionable targets.

  • + Domain and competitor backlink profiling
  • + Link quality and relevance scoring
  • + Toxic link identification and risk flagging
  • + Acquisition target prioritization
  • + Referring domain trend analysis

Guest post outreach

Manual outreach to relevant, high-authority publications. Each placement is editorially vetted and contextually relevant to your niche.

  • + Publication prospecting and vetting
  • + Custom outreach per target site
  • + Content creation or editorial guidance
  • + Live URL verification for every link
  • + Monthly pipeline and placement reporting

Digital PR campaigns

Data-driven campaigns designed to earn editorial coverage and backlinks from journalists. Original research, newsworthy angles, and targeted media lists.

  • + Campaign concept and data asset creation
  • + Journalist and editor outreach
  • + Placement tracking and follow-up
  • + Coverage analysis with link attribution

Broken link building

Identify broken outbound links on relevant sites and offer your content as the replacement. A proven, low-friction acquisition method.

  • + Broken link opportunity discovery
  • + Replacement content matching
  • + Webmaster outreach and negotiation
  • + Link acquisition tracking and verification

HARO and journalist pitching

Expert commentary pitches to journalist queries on HARO, Qwoted, and similar platforms. Earns high-authority editorial links from news outlets.

  • + Daily query monitoring and selection
  • + Custom expert commentary drafting
  • + Placement tracking and follow-up
  • + Earned link and coverage reporting

Toxic link cleanup

Audit and removal of harmful backlinks from spam networks, PBNs, and negative SEO attacks. Disavow file preparation and submission to Google.

  • + Toxic backlink audit with risk scoring
  • + Manual removal outreach requests
  • + Google disavow file preparation
  • + Post-cleanup monitoring setup
Why clients choose our link building

What Makes Our Link Building Different

No shortcuts. No bulk link packages. A system built on editorial quality, transparent reporting, and international reach.

Quality over quantity

Every link we place is editorially earned from a relevant, authoritative publication. We do not use PBNs, paid link farms, or automated outreach. One high-quality placement outperforms fifty low-quality ones — and carries zero penalty risk.

  • Manual vetting of every placement site
  • Relevance and authority scoring before outreach
  • No PBNs, no paid directories, no link schemes

Transparent reporting

You see every link we place, every outreach attempt, and every metric behind our decisions. Live URLs, domain authority data, and pipeline status — no black-box reporting.

  • Live URL verification for every placed link
  • Full outreach pipeline visibility
  • Monthly reports with acquisition metrics and ROI

International link acquisition

We build links across German, English, French, Spanish, and Russian-language markets. Each market has its own media landscape and outreach norms — we have the contacts and language capability to operate in all of them.

  • Native-language outreach in five markets
  • Local journalist and editor networks
  • Market-specific publication prospecting
How link building engagement works

From Brief to Placed Links

Four steps. Clear deliverables at every stage. No surprises.

Brief

Tell us what you need — fill out a brief or book a call to discuss goals, target pages, and competitor landscape.

  • Target URLs and anchor strategy
  • Competitor link profiles to analyze
  • Market and language priorities

Research

We audit your current backlink profile, identify gaps, and build a prospect list of high-value placement targets.

  • Backlink profile and gap analysis
  • Prospect list with quality scoring
  • Outreach strategy and timeline

Outreach

Manual outreach to vetted publications. Custom pitches, content creation, and placement negotiation.

  • Custom outreach per prospect
  • Content creation or editorial support
  • Placement tracking and follow-up

Reporting

Every placed link is verified and documented. Monthly reports cover acquisition metrics, pipeline status, and next steps.

  • Live URL verification
  • Acquisition metrics and pipeline report
  • Strategy adjustments for next cycle
Link building results

What Clients Say About Our Link Building Work

Next step

Start With a Backlink Analysis

Get a comprehensive backlink audit with competitor gap analysis and acquisition targets. Named expert, transparent reporting, no ongoing commitment.

Delivery: 5-7 business days. One-time engagement.

Related scopes of work

Other SEO Scopes of Work

Link building works best alongside these complementary scopes

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Link building FAQ

Common Questions About Link Building

Straight answers about scope, pricing, and delivery.

How long does a backlink analysis take?

S tier (1 domain): 3-5 business days. M tier (5 competitors): 5-7 days. L tier (10 competitors): 7-10 days. XL is custom-scoped based on market size and depth of analysis.

How much does link building cost?

Backlink analysis starts at $400 for a single domain. Guest post outreach starts at $800/month for 5 links. Digital PR campaigns start at $1,500 for 3 placements. Every task is priced independently — you only pay for what you need.

What kind of links do you build?

Editorially earned links from relevant, authoritative publications. Guest posts on vetted sites, digital PR placements in industry media, and journalist quote features. We do not use PBNs, paid link farms, or automated link schemes.

How do you measure link quality?

We evaluate every prospect and placement on domain authority, topical relevance, organic traffic, editorial standards, and link neighborhood. A single link from a relevant DR 60+ publication outperforms dozens of low-quality placements.

Do you build links in languages other than English?

Yes. We operate across German, English, French, Spanish, and Russian-language markets. Each market has its own outreach team, journalist contacts, and publication database. Localized link profiles are essential for international SEO.

What is a link disavow and when do I need one?

A disavow file tells Google to ignore specific backlinks when assessing your site. You need one if your profile contains toxic links from spam networks, PBNs, or negative SEO attacks. We audit, prepare, and submit the disavow file through Google Search Console.

Can you guarantee a certain number of links per month?

We commit to outreach volume and placement targets, not guaranteed link counts. Editorial placements depend on publisher response. Our monthly reports show the full pipeline — outreach attempts, responses, and placed links — so you see exactly where effort goes.

What is the best first step?

A Backlink Analysis at the S tier ($400). It covers your domain profile, identifies toxic links, and maps competitor gaps. You get a clear picture of where you stand and a prioritized list of acquisition targets. No ongoing commitment required.