language
Chinese-Language Marketing
Native Content for Chinese Markets
China has the world's largest internet population with its own digital ecosystem. We create native Mandarin campaigns optimized for Baidu, WeChat, Douyin, and other Chinese platforms.
1.35B
Global native speakers
5
Official country footprint
capabilities
Chinese-Language Capabilities
Baidu & Chinese Search
Baidu controls over 60% of Chinese search. We optimize for Baidu's unique ranking factors, including ICP licensing requirements, mobile-first indexing, and Baidu-specific structured data.
WeChat Ecosystem Marketing
WeChat is more than a messaging app — it is China's digital operating system. We create WeChat Official Account content, Mini Programs, and WeChat Ads strategies.
Simplified & Traditional Chinese
Mainland China uses Simplified Chinese while Taiwan and Hong Kong use Traditional Chinese. We adapt content, terminology, and cultural references for each market.
Why Chinese Digital Marketing Is an Entirely Different World
China's internet operates behind the Great Firewall, creating a parallel digital ecosystem that is largely inaccessible to Western tools and platforms. Google, Facebook, Instagram, YouTube, and Twitter do not function in mainland China. Instead, Chinese consumers use Baidu, WeChat, Douyin (TikTok's Chinese counterpart), Xiaohongshu (RED), and dozens of other local platforms.
For businesses targeting Chinese-speaking audiences, this means every assumption from Western digital marketing must be re-examined. SEO means Baidu optimization. Social media means WeChat and Weibo. Video marketing means Douyin and Bilibili. Even payment flows center on Alipay and WeChat Pay rather than credit cards.
Our Chinese-language team includes native Mandarin speakers with hands-on experience across China's digital platforms. We help businesses navigate this complex landscape — from ICP license requirements for hosting in China to content strategies that work within Chinese platform algorithms and cultural expectations.
testimonials
Client Results
"We spent a year trying to crack the Chinese market using Western marketing approaches. It was only when we engaged native Chinese specialists who understood Baidu and WeChat that we started seeing real traction."
cta
Enter the Chinese Digital Market
Google and Facebook do not work in China. We navigate Baidu, WeChat, and local platforms to connect your brand with Chinese audiences.