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Your SEO Works. But AI Still Ignores You.

Search engines rank pages. AI generates explanations — then decides if your content is worth citing. Different game, different rules.

We help businesses become citable sources in AI-generated answers.

Get AI Visibility Audit How It Works

3% of AI answers cite business sources

0 guaranteed citations (that's not how it works)

1 question at a time

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Trusted by industry leaders

Cryomed

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Minto

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Alfacash

Bamboo Group

KISA

Promwad

Alvadi

Alfa Coins

Infatica

Ethplorer

Cryomed

Porto Montenegro

Minto

Weestep

Alfacash

Bamboo Group

KISA

Promwad

Alvadi

Alfa Coins

Infatica

Ethplorer

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Why AI Shows Competitors Instead of You

More companies are running into the same issue.

Their SEO performance is stable, their content ranks in search engines, yet when potential customers ask AI tools questions, their business does not appear in the answer.

Instead, AI responses often:

Reference competitors
Cite general informational websites
Or include no business sources at all

The reason is not a sudden drop in quality. It lies in how AI systems decide whether to reference external sources.

Search engines ask: "Which website should I show?"

AI asks: "Do I need a source to support this explanation — and if so, which one fits best?"

Once this distinction is clear, AI citation behavior becomes much easier to understand.

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How AI Actually Chooses Sources

AI doesn't browse the web like humans. It generates an answer first, then decides if a citation would help.

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AI Generates First, Cites Second

The AI creates an explanation based on its understanding. Only after that does it decide whether adding a reference would make the answer clearer or more reliable. Your page is not recommended — it's used as supporting evidence.

+ Strong websites are often not cited
+ Sales-focused pages are ignored
+ Many answers contain no links at all

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Not All Questions Are Equal

The same subject can produce very different answers depending on how it's framed. 'How does X work?' favors explanatory content. 'Who offers X?' favors directories. Most business content is written for commercial intent — but AI citations appear when explaining concepts.

+ How does X work? → Educational content wins
+ Is X safe? → Trust signals matter
+ Who offers X? → Directories, not landing pages

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AI Avoids Promotional Content

AI systems are designed to be cautious. They avoid sources that prioritize persuasion over explanation. A page that explains first and sells later is far more likely to be cited than one that does the opposite.

+ Heavily promotional = ignored
+ Unclear authorship = skipped
+ Strong claims without explanation = avoided

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model

The Citation Readiness Model

Whether a website can be cited by AI comes down to five criteria. If any are missing, the page is unlikely to be used as a reference.

A

Accessibility

Easy to access and parse. Blocked or poorly structured pages are ignored before quality is even considered.

C

Credibility

Clear who created the content and why they're qualified. Anonymous pages are less likely to be cited.

C

Clarity

Key points stated directly. If the main idea requires interpretation, it's harder to reuse as a reference.

D

Distinctiveness

Something that's not interchangeable. Generic explanations give AI no reason to prefer your source.

M

Maintenance

Regularly updated. Outdated content is less reliable as a reference.

comparison

Why SEO Doesn't Translate to AI Visibility

Strong rankings, keywords, and backlinks matter far less than whether content can support an explanation

Different Game

Factor	SEO Search optimization	AI/LLM Citation optimization
What gets ranked/cited	Pages	Explanations
Primary signal	Keywords + backlinks	Clarity + extractability
Content goal	Rank for queries	Support AI explanations
Promotional content	Can rank well	Usually ignored
Structure importance	Moderate	Critical
Result type	List of 10 links	One answer, 0-3 citations
User behavior	Clicks through results	Reads answer, may not click
Visibility guarantee	Predictable with effort	Probabilistic, context-dependent

Different systems, different strategies

AI visibility is not about control. It's about probability. You can't force citations, but you can make your content suitable for reuse.

Check Your AI Visibility

process

How We Help You Become a Citable Source

We don't promise guaranteed citations. We provide a realistic way to become a reliable reference.

Analyze

We look at the questions AI answers, the sources it relies on, and whether businesses appear at all. This establishes a baseline and prevents assumptions about what's working.

Map current AI explanations in your space
Identify which competitors get cited
Understand what AI treats as usable reference material

Audit

We assess whether your key pages can realistically be reused as references, whether explanations are clear and extractable, and whether important concepts are missing.

Review existing content structure
Identify extraction barriers
Find gaps in explanations

Create

Focus shifts from promotion to explanation. We help identify which questions are worth answering, how answers should be structured, and where your expertise provides unique value.

One concept per page
Key points stated explicitly
Explanation before promotion

Optimize

We refine the content structure for maximum extractability. Clear definitions, direct statements, and logical organization make your content easy for AI to parse and cite.

Improve content structure
Add clear definitions
Enhance extractability

Monitor

Track how AI tools begin to reference your content over time. Measure changes in visibility and adjust strategy based on what's working.

Track AI mentions
Measure visibility changes
Iterate on strategy

tasks

Available Tasks

Select individual tasks and volume tiers to build a custom order.

AI Visibility Audit

Door Opener one-time

Analyze how AI tools like ChatGPT, Perplexity, and Claude present your business. Understand why competitors get cited while you don't.

Deliverables

AI landscape map — how AI explains your industry
Citation analysis — which sources get cited and why
Gap report — what's missing from your content
Action plan with prioritized recommendations

Queries Tiers

AI-Optimized Content

one-time

Create content structured for AI citation — clear definitions, extractable answers, and logical organization.

Deliverables

Content audit for citation readiness
Rewritten/restructured pages
Schema markup additions
Citation-ready formatting

Pages Tiers

Entity SEO Setup

one-time

Build structured data and knowledge graph presence so AI tools can identify and reference your brand as an authority.

Deliverables

Entity mapping and knowledge graph analysis
Schema markup implementation
Wikipedia/Wikidata presence assessment
Brand entity optimization plan

Entities Tiers

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Why Most Companies Fail at AI Visibility

Most companies don't fail because they lack effort. They fail because they apply search engine assumptions to a system that works differently.

AI is treated like another search channel. Teams expect rankings, keywords, and backlinks to translate directly. They don't. What matters is whether content can support an explanation.

Content is written to persuade, not explain. Pages designed to sell rarely help AI explain how something works. They get skipped, even when they rank well in search.

Structure is underestimated. Information may be accurate but poorly organized. Key points are buried, definitions unclear. AI can't extract what it can't find.

Expectations are unrealistic. Companies look for guarantees: a fixed citation, stable visibility. AI systems are dynamic. Strategies built on certainty fail quickly.

It's treated as a one-time task. Content is published and left unchanged. Over time, it loses usefulness as a reference.

faq

Frequently Asked Questions

Honest answers about AI visibility

Can you guarantee our site will be cited by ChatGPT? +

No. And anyone who promises that is misleading you. AI citation is probabilistic, not controllable. What we can do is significantly increase the likelihood by making your content suitable for reuse as a reference. But there are no guarantees in this space.

We already rank #1 for our keywords. Why isn't that enough? +

Search engines rank pages. AI generates explanations. These are fundamentally different systems. Your #1 ranking means Google thinks your page is relevant. It doesn't mean AI thinks your page is useful for supporting an explanation. Many top-ranking pages are never cited because they're promotional, poorly structured, or don't actually explain anything.

How is this different from SEO? +

SEO optimizes for search rankings: keywords, backlinks, technical factors. AI optimization focuses on citation readiness: clarity, extractability, explanation quality. A page can rank well and never be cited. A page can rank poorly and be cited repeatedly. Different systems, different signals.

Which AI tools do you analyze? +

We focus on the major LLMs that include citations: ChatGPT (with browsing), Perplexity, Claude, Gemini, and Copilot. The specific mix depends on what's relevant for your market and audience.

How long before we see results? +

AI visibility changes are not instant. After implementing recommendations, it typically takes 4-8 weeks to see shifts in how AI tools reference your content. This isn't a switch you flip — it's positioning that builds over time.

What if AI just doesn't cite sources in our industry? +

This happens in some verticals. Part of the audit is determining whether citation opportunities exist at all. If AI consistently answers questions in your space without sources, we'll tell you — and recommend whether investing in this channel makes sense.

Do we need to create new content or fix existing pages? +

Usually both. The audit identifies which existing pages have citation potential and which gaps require new content. Often the highest-impact move is restructuring what you already have, not creating from scratch.

Have a different question?

Ask Us

testimonials

What Clients Say

Real feedback from businesses who invested in AI visibility

"We were skeptical at first — AI citations felt too unpredictable. But the audit revealed exactly where we were invisible and gave us a clear path forward."

M

Marketing Director Marketing, B2B SaaS Company

40% increase in AI mentions

"Our content ranked well in search, but never appeared in AI answers. After restructuring based on the recommendations, we started getting cited within weeks."

C

Content Lead Content, Financial Services

3x more AI citations