App Marketing Services
User acquisition, lifecycle CRM, onboarding optimization, and in-app analytics — for apps that need growth beyond installs.
Trusted by industry leaders
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Ethplorer
Cryomed
Porto Montenegro
Minto
Weestep
Alfacash
Bamboo Group
KISA
Promwad
Alvadi
Alconost
Alfa Coins
Infatica
Ethplorer
App Marketing Packages
Start with an audit to understand the full picture, then build the service mix that fits.
App Growth Audit
Full-funnel assessment for one app
- + ASO baseline and keyword analysis
- + Paid UA channel performance review
- + Onboarding funnel and activation analysis
- + Retention and churn diagnostics
- + Prioritized growth roadmap
App Launch Package
Pre-launch and launch execution
- + ASO setup (metadata + visuals)
- + Paid UA strategy and initial campaigns
- + Analytics and attribution setup
- + Onboarding flow review
- + Launch timeline coordination
- + 60-min strategy call + 30-day support
Ongoing App Growth
Monthly growth execution across acquisition and retention
- + ASO monitoring and optimization
- + Paid UA management (Google UAC, Apple Search Ads)
- + Retention campaigns and lifecycle CRM
- + In-app analytics and cohort analysis
- + Monthly growth reporting with recommendations
- + Creative testing and audience iteration
Installs Without Retention Are an Expense, Not Growth
The cost per install keeps rising. The only way to make app marketing profitable is to optimize the entire lifecycle — from discovery through activation, retention, and revenue.
CPI is rising — unit economics depend on lifecycle value
Average cost per install ranges from $1.50 to $3.50 and climbs every year. If acquired users do not activate, retain, and generate revenue, the economics never recover. App marketing must own the full funnel, not just the top.
Organic discovery (ASO) and paid UA work best together
ASO reduces dependence on paid channels. Paid UA accelerates testing and captures demand ASO cannot reach yet. Running them as disconnected services wastes budget on both sides. App marketing governs the intersection.
Onboarding and retention are where most apps lose
The average app loses 75% of users in the first week. Onboarding optimization, push notification strategy, in-app messaging, and lifecycle CRM are where sustainable app growth actually happens — after the install.
Full-Cycle Mobile App Marketing
Paid user acquisition
Google Universal App Campaigns, Apple Search Ads, and social UA — managed for cost per quality install, not just volume. Creative testing and audience iteration to reduce CPI and improve post-install quality.
In-app analytics and attribution
Event tracking, cohort analysis, and attribution setup that connects installs to in-app behavior and revenue. Without this layer, optimization is guesswork.
Onboarding and activation optimization
User flow analysis, onboarding funnel testing, and first-session optimization to increase the percentage of installs that become active, engaged users.
Retention and lifecycle CRM
Push notifications, in-app messaging, email sequences, and re-engagement campaigns designed to increase retention, reduce churn, and grow lifetime value per user.
From App Audit to Sustainable Mobile Growth
Audit
Assess the full app growth stack: discovery, acquisition, activation, retention, and revenue.
- ASO and paid UA performance
- Onboarding and retention analysis
- Analytics and attribution health
Plan
Define the service mix and priority sequence based on the biggest lifecycle gaps.
- Primary growth lever identification
- Budget allocation across channels
- Milestone-based roadmap
Execute
Launch campaigns, optimize funnels, and build lifecycle systems.
- Paid UA and ASO execution
- Onboarding and retention campaigns
- Creative testing and audience iteration
Measure
Track cohort performance, attribution accuracy, and lifecycle revenue.
- Cohort retention curves
- Revenue per install by channel
- LTV to CPI ratio tracking
Scale
Increase budget and expand channels only when unit economics are proven.
- Scale profitable channels
- New market and locale expansion
- Evidence-based budget increases
App Marketing Results
"We stopped managing five separate vendors and started getting one coherent system. The productized model made it easier to scope work, track progress, and justify spend internally."
"Running marketing in four languages used to mean four agencies with four processes. Vividigit gave us one operating model across all of them without losing local quality."
Questions Buyers Ask About App Marketing
What is the difference between app marketing and ASO?
ASO is the organic app store visibility layer — one component of app marketing. Full app marketing also includes paid user acquisition, in-app analytics, onboarding optimization, retention CRM, and lifecycle campaigns. ASO lives inside the Search Marketing domain; app marketing spans both Search and Growth Marketing.
Can I start with just one part of app marketing?
Yes. Many engagements start with an ASO audit or a paid UA review — then expand into retention and lifecycle once the acquisition layer is healthy. Start where the biggest gap is.
Which platforms do you manage for paid UA?
Google Universal App Campaigns, Apple Search Ads, Meta (Facebook/Instagram) app install campaigns, and TikTok. Platform selection depends on your audience, geography, and app category.
What is the best first step?
An app growth audit: ASO baseline, paid UA performance, onboarding funnel analysis, and retention diagnostics. It shows where the lifecycle is leaking and which fix produces the fastest improvement in unit economics.
Start With an App Growth Audit — See the Full Picture
We will assess your app across discovery, acquisition, activation, and retention — then recommend the service mix that improves unit economics, not just install volume.
App Growth Audit from $800. One-time. Full-funnel assessment.