E-commerce Platform Migration
Fashion Retailer — Germany
The Challenge
Traffic Loss
40% drop in organic traffic within 2 weeks of migration. Product pages lost rankings across all major keywords.
Broken Redirects
Over 15,000 URLs changed during migration. Many redirect chains, loops, and 404 errors were discovered.
Schema Loss
Product structured data was not migrated to the new platform, causing rich snippet loss in search results.
What We Did
Emergency Audit
Full crawl of old and new site to identify all broken URLs, redirect issues, and missing pages.
Redirect Mapping
Created comprehensive redirect map for 15,000+ URLs. Fixed chains, loops, and 404s.
Schema Recovery
Reimplemented product schema markup on the new platform with enhanced structured data.
Monitoring
Weekly tracking of crawl stats, indexing, and rankings. Iterative fixes based on data.
Client Feedback
"We were panicking after the migration. Ivan's team identified the issues within days and had a fix plan ready. Three months later, we had more traffic than before the migration."
15+ years in digital marketing, SEO, and localization. Designs scalable multilingual growth systems for international brands. Certified Google Partner.
14 years of technical SEO experience. Specialized in large-scale site audits, migrations, and schema implementation. 47 completed projects. Rating 4.9/5.
Planning a Migration?
Don't risk your organic traffic. Get a migration SEO plan before you switch platforms.